Research Your Ideal Customer: Doctor Dave's Second Step in the Marketing Process
Manage episode 387451331 series 3487080
When what you have to offer, with respect to a product, service, or solution and what the customer needs, overlaps, this represents your Value Proposition. Who then benefits from this? Your Ideal Customer, of course! Doctor Dave and Ramblin' Rob discuss this and many other topics to include: the four Ps of marketing, different customer segments, how competitive comparison is vital, what AI is beginning to accomplish, and Ben Franklin's clothes! Pull up a chair and relax. This is great information for all Marketers and Sales Consultants. MvSRobDave@gmail.com. Listen and contact us now.
31 episodes