How to Build A Marketing Community (Without Spam Or Pyramid Schemes)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

There’s nothing wrong with setting up a community and making money from it, but it should never be built with that at the forefront, otherwise, you run the risk of it becoming a cesspit of spam, pyramid schemes, and affiliates. A community is in no way a sales funnel – it’s a place for people to connect, talk, and network.

Today, we’re joined by Lottie Unwin, Founder of Up World & Brand Hackers, to discuss why she set up her community, how marketing has impacted her life, and the lessons she’s learned from her extensive career in the industry. She also delves into her organic growth plan, which turned out to be rather successful!

Topics Covered:

• (00:00) - Intro
• (01:52) - Communities are set up for the wrong reasons
• (07:08) - Revenue streams through business and communities
• (09:19) - Lottie’s career history
• (16:43) - Lottie’s first community
• (21:01) - What confidence means to different people
• (24:02) - Honesty on LinkedIn (a rare thing)
• (31:45) - An organic growth plan
• (34:40) - Renaming the company

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