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708 - Building an Effective Sales Playbook: Key Insights and Tips, with Tom Slocum
Manage episode 388199907 series 2882986
In this episode, the Collin discusses with Tom Slocum the importance of building a sales playbook and how it can benefit a company's go-to-market team. They explore what should and shouldn't be included in a playbook and who should be involved in its creation. Tom also shares insights on measuring the effectiveness of a playbook and the positive results that can be expected, such as improved sales performance, unified processes, and reduced onboarding time.
Follow the Host:
Collin Mitchell (Partner, Leadium)
Our Episode Guest:
Tom Slocum (CEO and Founder, The SD Lab)
Sponsored By:
Leadium | The leader in outbound sales appointment setting
*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
752 episodes
Manage episode 388199907 series 2882986
In this episode, the Collin discusses with Tom Slocum the importance of building a sales playbook and how it can benefit a company's go-to-market team. They explore what should and shouldn't be included in a playbook and who should be involved in its creation. Tom also shares insights on measuring the effectiveness of a playbook and the positive results that can be expected, such as improved sales performance, unified processes, and reduced onboarding time.
Follow the Host:
Collin Mitchell (Partner, Leadium)
Our Episode Guest:
Tom Slocum (CEO and Founder, The SD Lab)
Sponsored By:
Leadium | The leader in outbound sales appointment setting
*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
752 episodes
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