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S2 E2: Optimize Closest To The Money
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In Season 2, Episode 2 of Growth Vault join Aaron, Rabah, and Chase as they discuss what to do when nothing is working in marketing. They emphasize the importance of optimizing closest to the money, focusing on the steps in the funnel that have the biggest impact on revenue. They also discuss the distinction between seasonal and structural challenges and the need to reevaluate and recalibrate marketing strategies when faced with structural issues. Additionally, they highlight the value of synthesizing quantitative and qualitative data and the importance of talking to customers to understand their needs and preferences. The conversation covers various topics related to marketing and product, optimizing closest to the money, and building relationships.
00:00
Introduction and Setting the Stage
02:21
Optimizing Closest to the Money
08:07
Structural vs. Seasonal Challenges
17:21
What to Do When Nothing Is Working
33:40
Synthesizing Quantitative and Qualitative Data
37:48
Marketing and Product
39:13
Optimizing Closeness to the Money
40:03
Building Relationships and Meeting in Person
41:14
Tool of the Week: Jamelius
43:21
Growth Nugget: It's Okay to Say I Don't Know
52:40
Updates and Announcements
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