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Lydia Kirkland from Gimme shares the ultimate juggle, building a brand with a young family
Manage episode 389017963 series 3466530
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In an insightful episode of The Founder Hub Podcast, we caught up with Lydia Kirkland, the brain and heart behind the hip jewelry brand, Gimme. A young mom and business-savvy go-getter, Lydia shares her intricate journey of building a successful brand while maintaining a harmonious balance with motherhood.
Lydia gets candid about her journey, discussing the ups and downs of running a successful business. She details the impressive trajectory of her business, the strategies that contributed to its growth, and the incredible momentum that brought GIMME into the limelight.
She then opens up about navigating motherhood while managing a thriving business. The key, she says, lies in the constant support system around her. She acknowledges the importance of using her “village”, and is grateful for the help she received from her husband, family, and friends.
Lydia also highlights the importance of being present for her children, while simultaneously driving business growth. This might sound like a demanding balancing act, yet Lydia pulls it off brilliantly with her sheer will, dedication, and strategic planning.
We also discuss the marketing strategies she has employed to make her brand visible, Lydia listed a few marketing techniques, including social media marketing and using influencers for targeted product placements. She also emphasized the power of consistency in content and showing up regularly through Instagram and being accessible to her audience by responding to comments and messages.
Lydia Kirkland is not just creating beautiful jewelry but also inspiring women entrepreneurs on how to balance their dreams with the beautiful journey of motherhood. As she strives to grow Gimme, she sets an example for many others to follow their passion with unflinching dedication and perseverance.
LINKS:
Connect with Lydia Kirkland
Instagram: @gimmestore__
Website: https://gimmestore.com/
Connect with Alana and Sonia:
Website: https://www.myfounderhub.com/
Instagram: @myfounderhub
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