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Miri Rodriguez | Encoding empathy into your brand's DNA | CMO Convo
Manage episode 389050798 series 3470148
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Connections require understanding, and understanding requires empathy.
That's true in many situations, but particularly when it comes to brands connecting with their audiences.
Miri Rodriguez, Senior Storyteller at Microsoft and best selling author of Brand Storytelling, knows the power of empathetic storytelling, and she joins us to breakdown why and how empathy needs to be at the core of your brand, and how to translate that empathy into effective stories.
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