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Kitty Hart | What's the ROI on experiential marketing? | CMO Convo
Manage episode 387953615 series 3470148
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Brand experiences and experiential marketing can be fantastic for building connections and relationships with your audience.
Most marketers are well aware of this, but to get buy-in, you'll need to really show their value in driving revenue and their ROI.
Kitty Hart, VP of Client Brand Experience at Heroic Productions, joins us to share how you can show experiential marketing’s ROI to your stakeholders.
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