))
Ariadna Navarro | The secret to successful long-term marketing plans | CMO Convo
Manage episode 386496845 series 3470148
Content provided by Richard King and CMO Alliance. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard King and CMO Alliance or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In a world where CMOs are under pressure to deliver immediate results, how do you make the space for long-term plans?
There are many things in marketing that take extended investment in terms of time and resources, but it can be hard to get buy-in from non-marketing stakeholders who want you to make an impact right now.
This disconnect can be one of the main causes of the short tenure for CMOs, which is why we sat down with Ariadna Navarro, Chief Growth Officer at VSA Partners, to discuss how CMOs can make the case for their long-term planning.
131 episodes
Share
