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Mark Donnigan | Slowing the CMO revolving door | CMO Convo
Manage episode 385112778 series 3470148
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We've all seen the stats about how CMOs have the shortest average tenure in the C-Suite.
But having a constant revolving door of marketing leadership isn't just bad for individual marketing leaders, it can have major negative impacts on teams, brands, and the marketing industry as a whole.
We sat down with Virtual CMO, Mark Donnigan to discuss his tried and tested framework for ensuring CMOs have the time and space to really show their value.
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