Claudia Francesca Mueller: Sharing Content Guidance with an AI Chatbot – Episode 7

Content + AI

Claudia Francesca Mueller At Trusted Shops, Claudia Francesca Mueller and her colleagues have built an AI-powered chatbot called Piuma that lets non-writers access content guidance through a natural-language interface. It took just a few weeks to launch the initial version of Piuma, building the chat interface with Voiceflow and using the LangChain development framework to access both their content design guidance and OpenAI's API. Even though the chatbot's functionality matched their users' expectations almost perfectly, they still find that they have to constantly collaborate with their partners to fully understand their needs and communicate the benefits of the product. We talked about: her work as a content design and localization lead at Trusted Shops Piuma, the AI chatbot they have built at Trusted Shops how Piuma arose from research and discovery work they did around how to best share their content-design guidance how they developed Piuma using Voiceflow with guidance from a conversational design expert the learning curve around incorporating LLMs into a chatbot like Piuma how they decided which parts of their voice and tone guidance to include in the chatbot how Voiceflow works with the OpenAI and Langchain the need to sometimes adjust the source documentation that the LLM is consulting to get the answers you want in the chatbot how her multilingual background helps her understand computer languages the challenges of getting designers to adopt a new tool like Piuma her ongoing communication with designers to understand their needs and how to address them how she balances evangelism and outreach with collaboration around improving Piuma the tendency of humans to stay with familiar patterns and routines Claudia's bio Claudia Francesca Mueller is a multilingual content designer living in Amsterdam. She speaks Swiss-German, Italian, German, English and Dutch daily, and feels at home when languages are mixed up in one sentence. That’s how she has also learned to bridge culture gaps with style and the right tone. Her love for languages, words, culture, shapes and colours brought her to content design. A discipline that became her passion and that she loves to live as an expert, leader and coach. Her background and career in multiple content roles have strongly shaped her thinking. She believes content is a holistic discipline where words are only one of many tools to convey a message. Currently, Claudia works at Trusted Shops as Principal Content Design and Localization. Connect with Claudia online LinkedIn Video Here’s the video version of our conversation: https://www.youtube.com/watch?v=43688rk97rc Podcast intro transcript This is the Content and AI podcast, episode number 7. On any one digital product team, there are never enough content designers or UX writers. So when interaction designers or engineers have to write interface copy, they typically have to consult content-design documentation. AI creates new ways to share this kind of content guidance. At Trusted Shops, Claudia Francesca Mueller and her colleagues have built an AI-powered chatbot that lets non-writers access content guidance through a natural-language interface. Interview transcript Larry: Hi, everyone. Welcome to episode number seven of the Content and AI podcast. I am really delighted today to welcome to the show Claudia Francesca Mueller. Claudia is a multilingual content designer and a localization lead at Trusted Shops. Welcome, Claudia. Tell the folks a little bit more about what you're doing these days. Claudia: Hi, everybody. Thanks a lot for having me, Larry. As you said, I'm a content design and localization lead at Trusted Shops. Trusted Shops, for the ones that don't know what Trusted Shops is, it is a German e-commerce software as a service company. We certify shops. And if you're a trustworthy shop, you will get a badge and you can start collecting re...