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130 - Brand, Impact & Packaging with Adam Peek of the People of Packaging
Manage episode 391026791 series 2863316
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There’s nothing wrong with having beautiful, eye-catching packaging that grips a shopper from first sight. But what use is a pretty package if the contents inside are already spoiled? For this unique cross-show episode of Brands for a Better World, our resident host, Gage Mitchell turns interviewee as special guest, Adam Peek dons the host’s chair. Adam is the Senior Vice President of Sales at Meyers and also the host of the People of Packaging Podcast, and he’s here to discuss all things related to packaging and sustainability. We explore how brands can build trust and community with consumers before unpacking the role of packaging in food sustainability and preservation, how brands can get the most out of their packaging, and why it’s important for brands to simplify and clarify their on-packaging message.
Key Points From This Episode:
- Today, special guest, Adam Peek interviews Gage about packaging and sustainability.
- How brands can create connections and build community and trust with consumers.
- The role of packaging in food sustainability and preservation.
- How brands can use packaging to communicate their authentic commitment to sustainability.
- Why it’s important for brands to simplify and clarify their message.
Links Mentioned in Today’s Episode:
‘The good news about packaging and the hope it offers for the future’ | Adam Peek | TEDxSaltLakeCity
Brands for a Better World Website
Brands for a Better World on YouTube
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