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Future of Marketing: Mendel Cohen on Strategies for Growth
Manage episode 392004058 series 3476158
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In this episode of Design Your Life & Business - The Leaders Podcast, host Jevon Wooden is joined by Mendel Cohen, CEO and Founder at Krafted Digital. They discuss current marketing challenges, highlighting rising advertising costs, decreased attention spans, and the growing importance of trust-building with consumers. They explore effective strategies like Pay-Per-Click (PPC) and influencer marketing while noting a shift from brand to performance marketing. They further touch on AI's role, emphasizing personalized marketing and entrepreneurial resilience in navigating the evolving business landscape.
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