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Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies

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Manage episode 393063552 series 3473432
Content provided by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A CMO Confidential interview with Jack Myers, the founder of Media Village, author, and Media Ecologist. Jack discusses the metamorphosis of media agencies, the decline of relationships, and the math commoditization of the industry. Key topics include the generational shift in talent - nearly 2/3 of media folks have been in the business less than 8 years, why "With data dependence we stop thinking" and why the focus on efficiency is reducing strategic thinking. Listen in to hear a great "Throwback Tuesday" story about Crazy Eddie Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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75 episodes

Artwork
iconShare
 
Manage episode 393063552 series 3473432
Content provided by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A CMO Confidential interview with Jack Myers, the founder of Media Village, author, and Media Ecologist. Jack discusses the metamorphosis of media agencies, the decline of relationships, and the math commoditization of the industry. Key topics include the generational shift in talent - nearly 2/3 of media folks have been in the business less than 8 years, why "With data dependence we stop thinking" and why the focus on efficiency is reducing strategic thinking. Listen in to hear a great "Throwback Tuesday" story about Crazy Eddie Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
  continue reading

75 episodes

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