The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies
MP3•Episode home
Manage episode 393063552 series 3473432
Content provided by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A CMO Confidential interview with Jack Myers, the founder of Media Village, author, and Media Ecologist. Jack discusses the metamorphosis of media agencies, the decline of relationships, and the math commoditization of the industry. Key topics include the generational shift in talent - nearly 2/3 of media folks have been in the business less than 8 years, why "With data dependence we stop thinking" and why the focus on efficiency is reducing strategic thinking. Listen in to hear a great "Throwback Tuesday" story about Crazy Eddie Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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75 episodes
MP3•Episode home
Manage episode 393063552 series 3473432
Content provided by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A CMO Confidential interview with Jack Myers, the founder of Media Village, author, and Media Ecologist. Jack discusses the metamorphosis of media agencies, the decline of relationships, and the math commoditization of the industry. Key topics include the generational shift in talent - nearly 2/3 of media folks have been in the business less than 8 years, why "With data dependence we stop thinking" and why the focus on efficiency is reducing strategic thinking. Listen in to hear a great "Throwback Tuesday" story about Crazy Eddie Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
…
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75 episodes
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