Best Cmo Confidental Podcasts (2024)

1
Andrea Fairchild (Visa) | Bringing the World Together for the Olympics and Paralympics 48:47

19m ago48:47

48:47

With the Paris Olympics upon us, Jim can think of no better guest to preview the big event–from a marketing perspective–than Andrea Fairchild, the SVP, Global Sponsorship Strategy for Visa. Visa has been a major sponsor of the Olympics since 1986, and became the first global partner of the International ParaOlympic Committee in 2003. Sponsorship is…

1
Amplifying Sustainability through Reuse with Jessica Gonzalez, CEO, Happen Ventures 25:56

19m ago25:56

25:56

Have you ever heard of Reuse? Join Natalie Benamou for an inspiring episode with Jessica Gonzalez, CEO of Happen Ventures. Jessica shares her remarkable journey from facing near-bankruptcy during the COVID-19 pandemic to building a successful business dedicated to sustainability and reuse. Learn how she transformed personal and professional challen…

1
The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen 29:47

19m ago29:47

29:47

This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.co A CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other …

1
Networking Beyond the Office: A CRO’s Tips for Building Community 41:12

1d ago41:12

41:12

Today I’m chatting with my neighbor, and friend, Julie Harris, Chief Revenue Officer of Seso and mom to two under 6, with one on the way. Julie’s journey is a masterclass in networking, building community, and investing in a robust support system. Her strategies for finding time for a social life, maintaining 1:1 time with her husband, scheduling s…

1
#193 Navigating My First Fundraise as Group CFO with Vineta Bajaj, Group CFO, Rohlik Group (ex Ocado) 27:01

4h ago27:01

27:01

#193 Navigating My First Fundraise as Group CFO with Vineta Bajaj https://open.spotify.com/episode/11eo7ZWSRIHL77o1p1kWtX In this episode, we are honored to have Vineta Bajaj, the Group CFO of Rohlik Group and former executive at Ocado, as our guest. Vineta opens up about her personal and professional experiences across diverse environments, stress…

1
176 Leandra Fishman's Road To The C-Suite 55:00

3h ago55:00

55:00

Summary The conversation between Dan Sixsmith and Leandra Fishman explores the challenges and changes in B2B sales and marketing. They discuss the importance of productivity and efficiency, the role of AI in sales, and the need for thoughtful solutions that provide value and ROI. They also touch on the difficulties of selling and buying in today's …

1
Jeremy Foley - University of Florida Athletic Director Emeritus On Building Trust, A Championship Mentality, & Establishing Culture 1:07:29

3h ago1:07:29

1:07:29

#171: Jeremy Foley is the University of Florida Athletic Director Emeritus and served as the Athletic Director from 1992-2016. During his tenure leading the University of Florida, the Gators accumulated 27 National Titles, made numerous athletic facility improvements, he handled virtually every aspect of the $119.3 million athletic program during h…

1
297. How to create a more civil society: Encore Bonus Episode with author Alexandra Hudson 42:25

1h ago42:25

42:25

### SHOW NOTES **Title:** How to create a more civil society: Encore Episode with author Alexandra Hudson **Episode:** 297 ENCORE BONUS EPISODE **Guest:** Alexandra Hudson **THIS WEEK’S TOPIC:** In a world increasingly plagued by social and personal alienation, where loneliness manifests in widespread division and public life fragmentation, how do …

1
Lisa Caputo (Travelers) | It's an Exciting Time to be Working in Insurance 45:40

30m ago45:40

45:40

Jim's guest this week on The CMO Podcast is Lisa Caputo, the EVP, Chief Marketing, Communications and Customer Experience Officer at Travelers, the 165-year-old diversified insurance company. You know, the company with the red umbrella, which they first used in an ad in 1870. Travelers is one of the largest insurance companies in the world, with re…

1
How to Fully Commit to Your Marketing Strategy EP61 32:04

7d ago32:04

32:04

Send us a Text Message. Today, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders, Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and i…

1
A Marketer Turned Tech Exec Talks About Big Data, Mainframes & AI | Phil Buckellew| CMO Confidential 39:48

2h ago39:48

39:48

A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his care…

1
Engagement = 3 Seconds with Sheila Rondeau, CEO, MOGXP 24:37

1d ago24:37

24:37

How do you capture someone's attention in just three seconds? Join host Natalie Benamou as she talks with Sheila Rondeau, the visionary CEO of MOGXP and retired Army First Sergeant, who transitioned from military life to leading an experiential marketing agency. Sheila shares her compelling journey and unveils her philosophy on balancing creativity…

1
#192 Is Confidence Overrated? with Susana Serrano Davey GrowCFO Mentor 27:52

7d ago27:52

27:52

#192 Is Confidence Overrated? with Susana Serrano Davey https://open.spotify.com/episode/3AhymCRjlMx44VZFkFNdUu In this latest episode, Kevin Appleby is joined by Susana Serrano-Davey, a renowned speaker and expert in personal development, to delve into the pervasive issue of confidence challenges that many individuals face in both personal and pro…

1
175: Mark Niemiec's First 150 Days as Salesloft CRO 47:25

1h ago47:25

47:25

Summary Mark Niemiec, Chief Revenue Officer at SalesLoft, discusses the challenges in B2B sales and the importance of delivering a compelling value proposition. He emphasizes the need for sellers to understand their customers' language, challenges, and context in order to rise above the noise and deliver a 10 out of 10 message. Niemiec also highlig…

1
Embracing Transformation: Sharifa Murdock, Chief Impact Officer of Kith, on Confidence in Motherhood 29:15

4h ago29:15

29:15

From the outside, it seems like Sharifa Murdock does it all—being the Chief Impact Officer at Kith, the founder of ENVSN Festival, a mentor, and a supporter of numerous causes while being a loving mother to a two year old boy. In this episode of The New Modern Mom Podcast, host Barbara Mighdoll sits down with Sharifa to find out how the heck she do…

1
Wayne Simien - NBA Champion & Kansas Basketball All American On Determination, Leadership, & Faith 47:57

6h ago47:57

47:57

#170: Wayne Simien is a former NBA world champion with the Miami Heat, Kansas basketball player, and current KU athletics associate AD. Growing up Wayne had two very important role models being his parents. He quickly excelled at basketball and was a part of a 6A State Championship team and became a McDonald's High School All-American. As a player …

1
296. Five ways to supercharge your goals at mid-year! Join Laura for a mid-year goal review! 12:24

7d ago12:24

12:24

**Title:** Five ways to supercharge your goals at mid-year! Join Laura for a mid-year goal review! **Episode 296** **Guest:** Laura Cox Kaplan (Host) **THIS WEEK’S TOPIC:** In this mini episode of She Said/She Said Podcast, host Laura Cox Kaplan dives into the often overlooked yet crucial practice of midyear goal recalibration. While many of us ent…

1
300th Episode Celebration with Kristin Lemkau, (JPMorgan Chase), Lilian Tomovich (Barclays), & Dean Aragón (Shell) 1:20:15

3d ago1:20:15

1:20:15

Jim is celebrating the 300th episode of The CMO Podcast with a bang! He welcomes back three of his very first guests on the show from 2019: Kristin Lemkau, the Chief Executive Officer of J.P. Morgan Wealth Management at JPMorgan Chase, Lilian Tomovich, the Chief Marketing & Experience Officer at Barclays, and Dean Aragón, Group Brand Officer and CE…

1
Two Steps Forward, One Step Back with Cate Hollowitsch, CMO, Nesnah Ventures 26:10

3d ago26:10

26:10

Ready for a transformative conversation on leadership? Cate Hollowitsch, Chief Marketing Officer of Nesnah Ventures, sits down with host Natalie Benamou and explores what it means to take two steps forward and one step back. Together they explore Cate’s multifaceted career journey and the unexpected pitfalls of self-preservation in corporate cultur…

1
An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road |Jon Davids | CMO Confidential 32:30

4d ago32:30

32:30

A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketpla…

1
#191 Rebuilding value after an administration with Oliver Lee, CFO at Flash Pack 36:05

14d ago36:05

36:05

#191 Rebuilding value after an administration with Oliver Lee https://open.spotify.com/episode/4kj5iP83OcB12YfnrfDHqh Oliver Lee, the CFO at Flash Pack, sits down with Kevin Appleby to discuss his career journey and the challenges of leading a travel start-up through the COVID-19 pandemic. The discussion begins with Oliver’s background in public ac…

1
174 The Modern CMO with David Keene 57:38

5d ago57:38

57:38

The conversation between Dan Sixsmith and David Keene explores the state of B2B marketing today and the challenges faced by marketers. They discuss the importance of aligning sales, marketing, and customer success to provide a cohesive and integrated experience for buyers. They also touch on the impact of AI in marketing and the need for more pract…

1
Intentional Pause: Career Breaks and Self-Discovery with the Former CMO of Facebook 52:01

5d ago52:01

52:01

In this episode I sit down with an incredible guest, the former CMO of Facebook at Meta, and mom to two, Samantha Wu. A powerhouse marketing executive, Sam has a rich background spanning multiple continents with roles at tech and financial giants like Meta, Amex, and Visa. Not to mention, she even took a detour to attend culinary school, adding a u…

1
Howard Behar - Former President Of Starbucks Coffee Company On Building Starbucks, Values, & Living On Purpose 51:22

5d ago51:22

51:22

#169: Howard Behar is the former President of Starbucks Coffee Company. During his time at Starbucks he helped the company grow from 28 stores to over 15,000 stores all over the world. Not only does he share some great stories and principles from his time at Starbucks, but also from his early years growing up around the retail business. Howard curr…

1
173 Making It Rain with Henry Cubillan 54:42

9d ago54:42

54:42

[From a Linkedin Live Broadcast] Henry Cubillan, VP of Sales Strategy and Operations at Schneider Electric, discusses the challenges and changes in B2B sales today. He highlights the post-pandemic hangovers and macroeconomic challenges that have affected the sales industry. Cubillan emphasizes the need for sales professionals to transition from bei…

1
172 Elite Selling with Omri Avdi 55:58

9d ago55:58

55:58

In this conversation, Dan Sixsmith interviews Omri Avdi, the Chief Sales Officer at Grant Thornton, about the current trends in B2B sales and the challenges faced by sellers. They discuss the increased scrutiny over spend, the involvement of CFOs and C-level executives in the purchasing process, and the importance of building enduring relationships…

1
Alignment, Accountability, and Agency Responsibility 36:40

21d ago36:40

36:40

Send us a Text Message. In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker"…

1
Part 2 | Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print 49:44

10d ago49:44

49:44

This week on The CMO Podcast, Jim continues his conversation with Jonathan Mildenhall. He hands over his hosting duties and shares his own career & life journey. If you haven’t already, make sure to listen to part one before heading into this one. Last week, the episode ended with Jim bringing P&G to the Cannes Lions festival for the first time; li…

1
How Girl Scout Cookies Build Sales Confidence with Jean Wright, Author and Coach 26:24

10d ago26:24

26:24

What if you could turn early childhood experiences into a four-decade career in sales? Join host Natalie Benamou as she sits down with Jean Wright, a seasoned sales professional, who began her journey at the age of 11 selling Girl Scout cookies. Jean is a Sales Confidence Builder and shares how those early lessons in persistence and persuasion laid…

1
#190 Developing the next generation of leaders with Dan Silberberg, CEO and Founder at ENTELECHY.Al 34:13

21d ago34:13

34:13

#190 Developing the next generation of leaders with Dan Silberberg https://open.spotify.com/episode/7ja9iPmnDeQpkhwe4YHNXD?si=GfH_5NNjRSmJFa3cBzQ_4Q Leadership development is crucial in today’s rapidly changing business landscape. Guest speaker Dan Silberberg, CEO and Founder of ENTELECHY.Al, a premier provider of customized leadership development …

1
171 Thought Leadership's Influence on Brand and Revenue: Ophelie Janus 43:57

14d ago43:57

43:57

Ophelie Janus joins Dan. She is the Global Head of Thought Leadership at Siemens. The conversation explores the importance of trust and ROI in business decisions, the role of thought leadership in building trust, and the impact of thought leadership on buying decisions. It also delves into the types of thought leadership content, the journey to a t…

1
Matt & Leslee Holliday - MLB Player & Hosts Of The Table Forty Podcast On Marriage, Faith, & Enjoying The Present 1:04:46

12d ago1:04:46

1:04:46

#168: 7x MLB All-Star & hosts of the Table 40 podcast, Matt & Leslee Holliday share their journey, as well as lessons in faith, marriage, leadership, and being present. Matt & Leslee met while Leslee was in college and Matt had just started his professional baseball career. They share their experiences and what it was like to have a great marriage,…

1
Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print | Part 1 42:50

17d ago42:50

42:50

As the podcast approaches its 300th episode, Jim is switching things up (literally) as he welcomes guest host and friend, Jonathan Mildenhall, to interview him. Why Jonathan? For starters, he is one of the most gifted and generous leaders in the brand-building industry, and as you'll learn during the conversation, a sort of brother to Jim. Not in t…

1
Heart Care is Self-Care with Patty Jassak, Associate Vice President, HMP Education 25:50

20d ago25:50

25:50

Today we are exploring a vital topic about women’s heart health. Host Natalie Benamou sits down with Patty Jassak, a nurse and expert in medical affairs, patient advocacy, and healthcare improvement. Patty has an extensive career journey in nursing and medical leadership and shares her personal experiences with hypertension. This episode offers inv…

1
Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman 28:48

18d ago28:48

28:48

A CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they…

1
#189 CFO and CHRO Working Together with Rachel Anevski, CEO at Matters of Management LLC 30:19

28d ago30:19

30:19

Kevin Appleby and Rachel Anevski discuss the importance of collaboration between the CFO and HR departments for organizational development and infrastructure. Rachel emphasizes the crucial role of HR in providing fractional human resource executives to support business growth. They also cover the roles of CFOs and CHROs in managing people and payro…

1
The "Good Enough” Mother: Embracing Imperfection with Google's Head of Marketing for Search & Maps 32:15

30d ago32:15

32:15

This week I’m bringing you a heartfelt, insightful, and authentic conversation with Rebecca Michael, the Head of Marketing for Google Search & Maps. As an executive, a mother of two, and a seasoned professional with an impressive tenure at Google, Rebecca shares her journey of embracing imperfection and finding fulfillment in both her personal and …

1
Steve Robinson - Former CMO Of Chick-Fil-A On Stewardship, Alignment To The Mission, & Lessons Building A Multi-Billion Dollar Brand 1:03:45

19d ago1:03:45

1:03:45

#113: Steve Robinson is the former Executive Vice President & Chief marketing officer of Chick-Fil-A from 1981-2015. He currently serves as a consultant, speaker, and author on organizational culture, brand strategy, marketing and advertising, as well as leadership development. Steve went to Faulkner State where he played baseball and then finished…

1
170 Jon Miller's Marketing Manifesto 1:08:42

24d ago1:08:42

1:08:42

Summary Jon Miller, pioneer, market maker, thought leader and the OG of MarTech joins Dan for over 60 minutes of engaging dialogue and new revelations. The conversation covers the journey of Marketo, the emergence of marketing automation solutions, the challenges faced, and the eventual merger with Demandbase. It also delves into the creation of En…

1
169 A Crisis Of Buyer Confidence: Tom Pisello and David Yockelson 40:56

25d ago40:56

40:56

Summary Tom Pisello, the ROI Guy and serial entrepreneur and David Yockelson, senior fellow at Gartner and Value Selling expert join Dan on this episode. The conversation covers a wide range of topics related to B2B marketing and sales, including the challenges of subscription fatigue, the impact of AI on decision-making, the role of value engineer…

1
Nancy Mammana (NYC Tourism and Conventions) | Go Behind the Scenes of Tourism in the City that Never Sleeps 53:59

25d ago53:59

53:59

There is no city like New York City! This week Jim welcomes the Chief Marketing Officer of New York City Tourism and Conventions, Nancy Mammana. Just before joining Jim for the recording, Nancy was also named the Interim CEO of the company. Nancy’s organization is a private, non-profit entity, earning about half of its funding from the city of New …

1
Small But Mighty Marketing Teams: Podcast Evolution 29:30

1M ago29:30

29:30

Send us a Text Message. Podcast Update - moving from "How I Work" to "Small But Mighty." Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. This episode discussion revolves around the importance of having a structured framework for marketing, highligh…

1
Unveiling Women's Superpowers in Mergers and Acquisitions with Jennifer J. Fondrevay, Founder, Chief Humanity Officer, Day 1 Ready 26:37

25d ago26:37

26:37

Today we look at the unique strengths women bring to the high-stakes world of mergers and acquisitions (M&A). Join host Natalie Benamou as she sits down with Jennifer Fondrevay, Chief Humanity Officer at Day One Ready and author of "Now What: A Survivor's Guide for Thriving Through M&A." Jennifer shares her career journey and the powerful roles tha…

1
Must Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan Knowles 30:35

1M ago30:35

30:35

A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 a…

1
#188 Transforming the Order to Cash Process with Lee Allen, Senior Vice President Global Sales – O2C at Corcentric 39:49

1M ago39:49

39:49

Kevin Appleby and Lee share their insights on navigating the sales world, emphasizing the importance of listening, enthusiasm, and adaptability. They discuss their career paths and the value of relating to customers and understanding their needs. The conversation also covers the evolution of invoicing from traditional methods to digitalization, the…

1
The Power of Consistency: Jeanelle Teves, CCO of Bugaboo, Approach to Work and Motherhood 30:51

1M ago30:51

30:51

Jeanelle Teves, Chief Commercial Officer of Bugaboo, sits down with me to share her tools and frameworks for integrating corporate leadership with motherhood, and how she applies her professional skills to her personal life. Our chat includes her daily routine, tips on quarterly planning for family life, effective time management strategies, and th…

1
Chad Hennings - 3x Dallas Cowboys Super Bowl Champion & A10 Fighter Pilot On Identity, Mindset, & Commitment 50:33

30d ago50:33

50:33

#166: Chad Hennings is a 3 time Super Bowl Champion with the Dallas Cowboys, A10 fighter pilot, real estate businessmen, author, speaker, and ministry founder. In order to achieve a legacy of excellence, one must live a life of integrity and purpose. Excellence isn’t a destination; it’s an identity. Chad Hennings has lived this message through a ni…

1
Matias Bentel (Brown-Forman) | Building Brands Through History 52:51

1M ago52:51

52:51

This Friday, June 14 is National Bourbon Day in the United States! Naturally, Jim has invited a real expert: Matias Bentel, the EVP and Chief Brand Officer at Brown-Forman. This 150-year-old Louisville-based company holds brand icons like Jack Daniels, Woodford Reserve, Old Forester and Herradura. An industry leader, Brown-Forman boasts about $4 bi…

1
An Insider Look at 'Think Like a Brand. Act Like a Startup.' with Lauren Perkins, Founder, Entrepreneur, Author 27:13

1M ago27:13

27:13

Unlock the dance between agility and stability with Lauren Perkins, a seasoned founder, entrepreneur and author. Lauren sits down with host Natalie Benamou and explores all things entrepreneurship. Hear the behind the scenes story of her new book released June 11th ‘Think Like a Brand, Act Like a Startup'. Lauren shares her journey from journalism …

1
What Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO Confidential 31:34

1M ago31:34

31:34

A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of…

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