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Fractional CMOs and Prioritizing Marketing Strategy and Execution
Manage episode 395509835 series 3035057
Blunt Business delves into the concept of Fractional CMOs and Prioritizing Marketing Strategy and Execution with Laurie Parfitt, CEO & Principal: of LKP Impact Consulting.
Laurie works with cannabis and consumer products companies on brand strategy/design, consumer insights, and commercial go-to-market strategy. Parfitt’s background includes experience in large-scale, integrated cross-channel marketing and experience campaigns, including a background in traditional marketing, category development, and sales strategy in an omnichannel environment.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
377 episodes
Manage episode 395509835 series 3035057
Blunt Business delves into the concept of Fractional CMOs and Prioritizing Marketing Strategy and Execution with Laurie Parfitt, CEO & Principal: of LKP Impact Consulting.
Laurie works with cannabis and consumer products companies on brand strategy/design, consumer insights, and commercial go-to-market strategy. Parfitt’s background includes experience in large-scale, integrated cross-channel marketing and experience campaigns, including a background in traditional marketing, category development, and sales strategy in an omnichannel environment.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
377 episodes
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