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Fractional CMOs and Prioritizing Marketing Strategy and Execution
Manage episode 395509835 series 3035057
Content provided by Cannabis Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cannabis Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Blunt Business delves into the concept of Fractional CMOs and Prioritizing Marketing Strategy and Execution with Laurie Parfitt, CEO & Principal: of LKP Impact Consulting.
Laurie works with cannabis and consumer products companies on brand strategy/design, consumer insights, and commercial go-to-market strategy. Parfitt’s background includes experience in large-scale, integrated cross-channel marketing and experience campaigns, including a background in traditional marketing, category development, and sales strategy in an omnichannel environment.
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377 episodes
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Manage episode 395509835 series 3035057
Content provided by Cannabis Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cannabis Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Blunt Business delves into the concept of Fractional CMOs and Prioritizing Marketing Strategy and Execution with Laurie Parfitt, CEO & Principal: of LKP Impact Consulting.
Laurie works with cannabis and consumer products companies on brand strategy/design, consumer insights, and commercial go-to-market strategy. Parfitt’s background includes experience in large-scale, integrated cross-channel marketing and experience campaigns, including a background in traditional marketing, category development, and sales strategy in an omnichannel environment.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
377 episodes
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Similar to Blunt Business
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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Evan Davis hosts the business conversation show with insights from the people at the top.
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continue reading
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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