HMBT #285: To Ghost Or Not To Ghost

Hank's Business and Marketing Tips

In this episode, I interview Danielle Perlin-Good.

Danielle is The Soul-Aligned Ghostwriter and an award-winning, best-selling author. She empowers thought leaders to amplify their lasting legacies by unleashing their nonfiction content, creating a profound impact, and transforming lives. With a wealth of experience, she has contributed to over twenty books, ranging from memoirs and thought leadership books to business and personal growth books. Additionally, she provides book and story coaching, editing, and consulting services to C-suite executives, ensuring their messaging is concise, beautiful, and genuinely authentic.

Since 2008, Danielle has built an impressive portfolio that includes hundreds of articles, books, social media content, e-newsletters, and more. Her journey began with working overnight shifts at the Chicago Tribune Company, but her talent and dedication soon led her to excel in corporate digital marketing roles. Notably, she contributed her expertise to Albert Whitman & Co., a prestigious children’s publishing house.

Harnessing a powerful combination of mindset techniques, exceptional editing, and adept interviewing skills, Danielle brings her unique touch to the table. She incorporates quantum healing modalities to ensure her clients’ transformative journey results in a beautifully crafted and publishable book that they will cherish for a lifetime.

Danielle enjoys various activities in her free time, like swimming, yoga, spinning, cycling, and boxing. She loves being outdoors and spending time with her husband and two children, cherishing precious moments together.

Join us as we discuss the role of a ghostwriter, the importance of storytelling, and the value of thought leadership platforms. We also touch on the saturation of content online and the significance of listening in today’s digital age.

Highlights:

• Ghostwriting is a collaborative process where the ghostwriter helps individuals and executives share their stories.
• Ghostwriters rely on the stories and experiences shared by their clients to create compelling content.
• Developing a thought leadership platform is essential for establishing expertise and credibility.
• Building strong relationships and trust is crucial in growing a thought leadership platform.
• Active listening is a vital skill in today’s digital age, where distractions and shiny objects abound.
• Paying attention to clients’ needs and feedback is essential for providing effective support and services.

LinkedIn: https://www.linkedin.com/in/daniellebperlingood/

Website: https://www.thesoulalignedghostwriter.com/

Video:

https://youtu.be/CbJoJIOxmhM

Audio: