Best Hank Hoffmeier Podcasts (2024)

1
HMBT #292: Before the Funnel 45:12

2M ago45:12

45:12

In this episode, Hank and Bolaji discuss effective demand generation strategies where they emphasize the importance of understanding audience needs, creating engaging content, and fostering brand affinity before guiding potential customers into the marketing funnel. Highlights: 🎙️ Engaging Content: Craft content that resonates with the audience, pl…

1
HMBT #291: Accidentally Fell Into SEO 34:07

3M ago34:07

34:07

Steven Schneider, co-founder of TrioSEO, joins the show to discuss the significance of blog content and SEO strategies for businesses. We discuss the effectiveness of quality blog writing over quantity, advocating for a strategic approach to content creation and SEO. Highlights 📈 Quality over Quantity: Focus on fewer, high-quality blog posts to ens…

1
HMBT #290: Saucy Shrimp 44:35

4M ago44:35

44:35

In this episode, I speak with Adam Tsang, a serial entrepreneur with various business ventures including restaurants, a media production company, a PR firm, and an e-commerce product. Adam discusses his journey from owning a single restaurant to managing multiple businesses, emphasizing the importance of people and processes. He shares insights on …

1
HMBT #289: Work is Work 32:08

7M ago32:08

32:08

Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024. Key points: Small businesses have a big opportunity compared to large corporations by leveraging technology, AI, and remote workers to increase productivity while keeping costs low. The ability to ru…

1
HMBT #288: Be Like Mike 34:38

8M ago34:38

34:38

In this episode, Mike Abramowitz from Better Than Rich shares insights on how entrepreneurs can achieve time freedom and work-life balance. He introduces the Time Rich Six framework consisting of boundaries, communication, systems, playbooks, team, and technology. Highlights 📝 Business is a vehicle for your life, not your entire life. 🌱 Understand …

1
HMBT #287 No Really, What Is ABM 31:48

8M ago31:48

31:48

In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM. Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses. ABM (Account-Based Marketing) is about identifying the most likely customers for your product and focusing marketing activities and budget on them. It invol…

1
HMBT #286: Show Yourself Some Luv 31:30

9M ago31:30

31:30

In this episode, I speak with Cloe Luv, Renaissance Woman and Success Coach. She helps ambitious entrepreneurs launch or scale their businesses to 6-7 figures. We discuss the importance of mindset, authentic storytelling, and the transformational moments that lead to success in business. Highlights: 💡 Mindset is crucial for success in business. It …

1
HMBT #285: To Ghost Or Not To Ghost 35:06

10M ago35:06

35:06

In this episode, I interview Danielle Perlin-Good. Danielle is The Soul-Aligned Ghostwriter and an award-winning, best-selling author. She empowers thought leaders to amplify their lasting legacies by unleashing their nonfiction content, creating a profound impact, and transforming lives. With a wealth of experience, she has contributed to over twe…

1
HMBT #284: The Best Way to Grow 29:51

11M ago29:51

29:51

In this episode, I am joined by Jennifer Best, Vice President of Marketing at AAE Speakers Bureau. Under her leadership in 2022, AAE launched the inaugural Speaking Industry Benchmark Report, bringing transparency to the speaker booking process between both the meeting organizers who book them and the speakers who delight audiences. Top Takeaways: …

1
HMBT #283: All The Things 24:28

1y ago24:28

24:28

In this episode, I speak with George Kocher about growing a business. Key takeaways: The importance of tracking and analyzing your marketing efforts to identify what is working and what isn’t. Cast a wide net and experiment with different marketing channels to determine the most effective ones. Create unique and authentic content to stand out in a …

1
HMBT #282: Accidentally Going Live 27:49

1y ago27:49

27:49

In this episode, I am joined by Catherine B. Roy, an internationally recognized business and personal growth coach, bestselling author, podcaster, and keynote speaker with the mission to help you do what you love, empowered by your own freedom. Catherine specializes in helping Coaches, Consultants, Business Owners, Entrepreneurs, and Companies to g…

1
HMBT #281: Still Using AOL? 1:43

2y ago1:43

1:43

Ken Countess from Ken is Email joins me to talk about ensuring that you have a healthy list of email marketing subscribers. Ken’s Website: https://www.kenisemail.com Video: https://youtu.be/5fB9qYS102U Audio:By Hank Hoffmeier

1
HMBT #280: It Goes Both Ways 3:23

2y ago3:23

3:23

I had the chance to meet up with Brian Glibkowski, PhD to discuss how sales is a two way street. Well any conversation should be a two way street. Make sure to check out Brian’s Framework and book about Answer Intelligence (AQ). Connect with Brian: On Linkedin: https://www.linkedin.com/in/glibkowski/ Website: https://www.raiseyouraq.com Free Explor…

1
HMBT #279: Do What Chuck Says 3:44

2+ y ago3:44

3:44

Has a chance to catch up with Chuck Hester recently and wanted to get his advice on growing your network now that we are able to meet more in person. Website: https://www.chuckhester.com Linkedin: https://www.linkedin.com/in/chuckhester/ Video: https://youtu.be/r4vvT78qyqo Audio:By Hank Hoffmeier

1
HMBT #278: Experiences Matter 4:17

2+ y ago4:17

4:17

In this episode, I talk about my trip to Statesboro and Savannah Georgia. I had the opportunity to frequent many restaurants and had different experiences at each one. Customer service can make or break a business and if you do not make the experience good, you will not thrive as a business. You can get away with mediocre products and services coup…

1
HMBT #277: It’s Not What You Think 24:13

3y ago24:13

24:13

In this episode, Lina Rugova talk about three things that you should focus on in 2022 for marketing and branding a business. You will be surprised about Lina’s pick for the number one item! Listen and learn! We mention numerous tools that will help you this year such as WordPress, Elementor, Wix, Squarespace, Canva, Coolurs.com, Fiverr, SEMRush, Mo…

1
HMBT #276: More Women and Cats in Email 35:41

3y ago35:41

35:41

I am joined by Jen Capstraw. Jen is a speaker, consultant, trainer, and email geek who sent her first email campaign in 2002. Jen serves as president/co-founder of Women of Email, a nonprofit org with 6,000+ members aimed at promoting leadership and cultivating professional growth among women in the email industry. We talk about the future of email…

1
HMBT #275: How Has the Pandemic Changed You Part 2 3:59

3y ago3:59

3:59

After starting my project on stories about how the pandemic has changed people, I noticed a post on LinkedIn from Danielle Gray, The Content Whisperer. The post was everything that I was looking for in regards to my project. I reached out to Danielle to see if she would be on the show and tell us her story, but she said that she would not be able t…

1
HMBT #274: The Virtual Leadership Blueprint 29:43

3y ago29:43

29:43

In this episode, I am joined by Traci Philips, The Innate Coach. She is an Executive Leadership & Performance Coach to Visionaries. We discuss being viewed as a leader in a virtual world. There are a lot of challenges, but is can be done, which is what we talk about. Traci has a live show on Facebook every other Wednesdays with co-host Wulwyn Porte…

1
HMBT #273: How Has the Pandemic Changed You Part 1 7:04

3y ago7:04

7:04

I am joined by Jennifer Nesploa Lantz, VP of Industry Relations and Deliverability at Kickbox as she talks about how the pandemic has changed her and how she is dealing with the change. Video: https://youtu.be/0INJMNeziPo Audio:By Hank Hoffmeier

1
HMBT #272: Creature Comforts 4:55

3y ago4:55

4:55

This week I talk about making sure you are happy while working. I recently purchased a coffee mug that keeps my coffee warm and the charging pad will also charge my iPhone and AirPods. I also purchased a 32 ounce water bottle to help me drink 120 ounces of water per day! Find something that will make you happy while you work! Hurkins Smug Albor 32 …

1
HMBT #271: Email Marketing is not Dead, Neither is This Podcast 19:08

3y ago19:08

19:08

And..we’re back!! I hop back behind the mic to talk to John Hayes about Email Marketing. Twitter: John_W_Hayes Facebook: www.facebook.com/becomingtheexpert Linkedin: https://www.linkedin.com/in/john-hayes-2772965/ Amazon: https://www.amazon.com/John-W.-Hayes/e/B009X7UEXOBy Hank Hoffmeier

1
HMBT #270: The Breakup 2:34

3+ y ago2:34

2:34

The time has come. It is not you, it is me. We need to breakup. I am going to be taking a break from the show for a while, so there will be no new episodes in the near future. I would love to hear your feedback on the show and maybe learn what your favorite episode was. Drop me a line at hank@hankhoffmeier.com. I hope the show was enjoyable for you…

1
HMBT #269: The Video Gameshow 26:32

3+ y ago26:32

26:32

I am joined by Christi Lowe, an Emmy Award Winning Video Producer and owner of Christi Lowe Productions. Christi and I start by discussing what kind of video works. And that is tricky because it depends on what kind of business you have. It is the kind of video you create that matter. Using brand stories can be powerful. Get people to know you. Wha…

1
HMBT #268: The Brilliance Whisperer 35:50

3+ y ago35:50

35:50

In this episode, I am joined by Traci Philips, The Innate Coach. She is an Executive Leadership & Performance Coach to Visionaries. We discuss the importance of defining your rightful Zone of Brilliance so that you know what seat and lane you are meant to be in. Issues with productivity, culture fit, connecting with your market/ideal client and “jo…

1
HMBT #267: That Time of the Year 3:06

3+ y ago3:06

3:06

For me, it is time for my annual physical. I wanted to take this time to encourage you to set up time to check in on your physical and mental health. With everything that we have going on, including a pandemic, it is easy to become stressed and overworked to the point that we are not taking care of yourself. Most times, your body will communicate w…

1
HMBT #266: Everyone Is Listening 5:34

3+ y ago5:34

5:34

Make sure to pay attention to the voice space. Whether it be podcasts, digital assistants, or new apps like Clubhouse, you need to know that this is a growing space. Sure, you need to create video and text marketing content, but voice is the new frontier. Then there is Youtube Shorts, vertical videos under 60 seconds. Not everyone has it, but it mi…

1
HMBT #265: The Golden Microphone – Part 2 18:00

3+ y ago18:00

18:00

Larry Long Jr. joins me again to talk about leadership and other topics. Larry is the Director of Collegiate Sales at Teamworks and Founder of The Midweek Midday Motivational Minute. Get ready for some mic drop moment because Larry brought his golden microphone this time! Leadership is your actions, heart and mind. Do not get caught up in titles. Y…

1
HMBT #264: The Golden Microphone Part 1 16:04

4y ago16:04

16:04

This week, and next week, I am joined by my old friend Larry Long Jr, Director of Collegiate Sales at Teamworks and Founder of The Midweek Midday Motivational Minute. I am enthralled with Larry’s energy! He might actually have more energy than me. Is that even possible? Other than high energy, we have a lot in common. I have been pushing people to …

1
HMBT #263: Winning the LinkedIn Lottery Part 2 21:07

4y ago21:07

21:07

I am joined again by John Espirian this week. Here is a link to last weeks episode: https://hankhoffmeierllc4630.live-website.com/hmbt-262-winning-the-linkedin-lottery-part-1 He is the relentlessly helpful technical copywriter, all-round LinkedIn nerd and author of Content DNA. John writes web pages, blog posts, case studies and LinkedIn profiles f…

1
HMBT #262: Winning the LinkedIn Lottery Part 1 16:22

4y ago16:22

16:22

In this episode, I am joined by John Espirian. He is the relentlessly helpful technical copywriter, all-round LinkedIn nerd and author of Content DNA. John writes web pages, blog posts, case studies and LinkedIn profiles for B2B clients. Find John at espirian.co.uk or follow him on LinkedIn. John and I talk about LinkedIn extensively today. LinkedI…

1
HMBT #261: Give Them Something to YAC About 29:19

4y ago29:19

29:19

Irene Diamond calls herself a “Pain Reliever & Mover-Improver for businesses and bodies” because she helps both get out of pain and moving! In 1995 she founded San Francisco, California’s very first Wellness Center, Diamond Pain Relief & Wellness that enjoys referrals from other health care providers from across the country. Irene leads seminars an…

1
HMBT #260: Niche To Meet You 4:52

4y ago4:52

4:52

It is a new year! It should be a new you as well! Stand out from the crowd. Make some changes. Be niche. https://youtu.be/oc0-RehYKGk Audio:By Hank Hoffmeier

1
HMBT #259: Connecting as a Leader 31:43

4y ago31:43

31:43

In this episode, I am joined but Lou Everett and Sherri McManus of the Lou Everett Group. Lou and Sherri are known for their highly effective coaching, teaching, and speaking on the importance of personal growth and how it impacts our Influence as a Leader. With more than four decades of combined experience in training, coaching, and leadership, th…

1
HMBT #258: Rest and Digest 15:39

4y ago15:39

15:39

I am joined by Lawrence Berger, Sales Trainer, Speaker, Author, Poet, Podcast Guest, and Performance Coach. In a year where the pandemic has tired us out, mentally and physically, we need to look at ways to stay refreshed and focused. To stay focused, we all need rest. Sleep is important. Too many entrepreneurs feel like they have to work 18 or mor…

1
HMBT #257: PodBlog 3:42

4y ago3:42

3:42

In this short episode, I want to help you hit the ground running in 2021 and get more brand exposure. Look at submitting guest blog articles and being a podcast guest to help your visibility. You have a lot of great information to be shared, and you need to make sure that other people can help you spread the word! https://youtu.be/07UgjzTG0tQ Audio…

1
HMBT #256: Together Everyone Achieves Miracles 18:47

4y ago18:47

18:47

I am joined by Peter Burkin- Owner Message to Billions. We met on the Facebook Group, Masters of Reinvention. Peter is a life coach, master of self flow, and a Passion Test facilitator. We dive into why you should not be doing anything in business alone and how a coach or mentor can significantly help you. You should work with someone that has been…

1
HMBT #255: Different Strokes 4:15

4y ago4:15

4:15

Another quick tip today. I subscribe to the Stacked Marketer newsletter, which has a lot of great marketing information. In a recent email, there was a section where Jason Bradwell, host of B2B Better and Author of B2B Bite tweeted about having employees share company related posts before they where shared by the company and how they had better eng…

1
HMBT #254: All The Answers 2:18

4y ago2:18

2:18

Today, let’s talk about finding topics or ideas for creating content. I mention the site www.answerthepublic.com, where you can search for a topic and find out what questions people have around that topic. Use this site to help you create more and valuable content for your audience! https://youtu.be/Oi5JRFzkNVg…

1
HMBT #253: Unstuck Yourself 24:48

4y ago24:48

24:48

I am joined by Josh and Cel, co-hosts of the Unstuck Institute Podcast. They are both millennials and entrepreneurs that were stuck in a day job that they did not like and did not know how to take the next step to start over or start a business of their own. They have helped people become unstuck and I asked them to come on to the show to talk abou…

1
HMBT #252: Leadership in a Virtual World

4y ago

—

What does it take to become a leader in this new virtual world that we live it. It might be hard for people in entry level positions to become team leads or managers. Let’s talk about some things that might help. https://youtu.be/0-JD6neUgasBy Hank Hoffmeier

1
HMBT #251: Hall Pass 2:57

4y ago2:57

2:57

There is only nine weeks left in the year. Did you give yourself a hall pass for 2020? If so, it is time for a reality check. https://youtu.be/jPUw7-Vv7wABy Hank Hoffmeier

1
HMBT #250: Tim Hughes-What is Social Selling Really? 27:32

4y ago27:32

27:32

In this episode, I am joined by Tim Hughes He is universally recognized as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling – Techniq…

1
HMBT #249: Trisha Lewis – Embrace Your Inner Toto 26:00

4y ago26:00

26:00

I am joined by the communications expert, Trisha Lewis. If you want to be listened to more and have people engage more with you, you need to listen to this episode. We hop right in and talk about what people struggle with when they communicate. One challenge is having your voice heard in meetings by overthinking how you will be judged. To rectify t…

1
HMBT #248: Adam Mendler – Leadership in a Pandemic 30:39

4y ago30:39

30:39

In this episode, I am joined by Adam Mendler, CEO of The Veloz Group Adam is a serial entrepreneur, writer, and speaker with a national platform on business leadership. Adam is on a mission to create better, more resonant leaders by distilling lessons learned from building three successful businesses in three different industries and from interview…

1
HMBT #247: Should You Change Email Service Provider? 3:10

4y ago3:10

3:10

I am back to providing a tip for this week. I was recently tagged in a post on Facebook where a person was asked what email service provider to switch to since they had an issue with emails going to spam. Let’s talk about that. https://youtu.be/u3xoIlKKv3YBy Hank Hoffmeier

1
HMBT #246: Nina Froriep – Deal With Your Video Demons 31:07

4y ago31:07

31:07

Nina Froriep from Clock Wise Productions joins me to talk about great video content. Nina is a visual storyteller, video democratizer and has 30+ years experience as filmmaker and producer. Today, she enables mission-driven entrepreneurs to grow their company with consistent and easy-to-implement video content through one-on-one coaching and peer-l…

1
HMBT #245: Michael Hession – Be the Bank 15:29

4y ago15:29

15:29

Michael Hession with Private Banking Strategies and an authorized practitioner of IBC (Infinite Banking Concepts) Let’s talk about money. Some people are losing money, while others are making money. Make your money work for you. Start to think about and handle your money like a bank would. Michael talks about investing money in fully underwritten l…

1
HMBT #244: Liz Bull – Lose That COVID Weight 21:12

4y ago21:12

21:12

Liz Bull from LizBull.com joins me to talk about managing stress and losing that dreaded COVID Weight. Liz offered up some great information and techniques that I even found to be helpful! Make sure that you eat less food/drinks that have sugar. Nothing soothes better than sugar, but you need to stay away! Recognize that stress is there, because it…

1
HMBT #243: Josh Cary – YouTube and Video Tips 33:27

4y ago33:27

33:27

I am joined by Josh Cary, VP Marketing at Joyous Green and previously with All Things Barbecue. We spoke about video marketing, with a focus on YouTube. How to put together an affordable video setup, what you need to focus on to rank with the YouTube algorithm , and how to build and deploy a community to help you sell. Start with having videos abou…

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