Go offline with the Player FM app!
What works when pitching in 2024
Manage episode 395998174 series 3241047
Send a pitch to the media with 50-100 words in it and you have approx 7 times more chance of getting a response than sending 1000+ words.
Obvious?
The data is in from Propel PRM Media Barometer Q1 2024 which came out today.
The data is collected from email pitches and also shows that while the average response rate to pitches is 3.15%, pitches with an email subject line with 5 or fewer get responded to the most at 3.88%.
I grabbed a chat with CEO Zach Cutler today to run through these figures and more to find out what else the data is showing.
#communications #pragency #pitching
113 episodes
Manage episode 395998174 series 3241047
Send a pitch to the media with 50-100 words in it and you have approx 7 times more chance of getting a response than sending 1000+ words.
Obvious?
The data is in from Propel PRM Media Barometer Q1 2024 which came out today.
The data is collected from email pitches and also shows that while the average response rate to pitches is 3.15%, pitches with an email subject line with 5 or fewer get responded to the most at 3.88%.
I grabbed a chat with CEO Zach Cutler today to run through these figures and more to find out what else the data is showing.
#communications #pragency #pitching
113 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.