10 Real Estate Negotiation Tips – Part 1
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1. Don’t Ask For a Price Right Away
Hearing a seller request a high price will usually make the salesperson (you or someone on your team) feel unmotivated to continue the call.
2. Sell Them Before You Make an Offer
Holding back the price discussion will give you more time to gather valuable information on why the seller is selling, what motivates them, and why they’re selling to you.
3. Be Open & Honest
The more honest you can make the discussion between yourself and the seller — the more open they are to share pertinent information with you — the easier it’ll be to negotiate.
4. Allow The Seller To Squeeze Every Dollar Out Of You
The seller wants to get as much money for their home as possible.
5. Don’t Provide Options; Give Your Expert Recommendation
There is such a thing as having too many choices (think of the last time you and your significant other were trying to decide where to eat for dinner), and you don’t want to put the seller in that position, giving them “analysis paralysis.”
6. Extract Information
This is your first goal on any call — to learn about the seller, why they called you, why they want to sell their home, what problems they’re facing, and how they think you can help.
7. Set Rules
It’s an effective way to progress the conversation and build respect and take control of the sale. And if done right — with empathy and kindness — it can be highly effective for closing deals.
8. Look For “No”
Embrace ‘no’ at every opportunity in a negotiation. Don’t fear the word; invite it.
9. Nail Your Branding
Branding is an essential part of any marketing strategy. People buy from those they trust.
10. Use Scripts
I am not saying that you should stick to scripts even when the conversation takes some unexpected turns — as a salesperson, you need to be adaptable — but it’s good to have a script in front of you.
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4 episodes