#60 Demystifying Digital Journalism and Social Media with Adriana Lacy

Demystifying Media at the University of Oregon

About Our Guest:
Adriana Lacy, an award winning journalist and consultant based in Boston, Massachusetts. She is the founder and president of Adriana Lacy Consulting: a full service digital consulting firm helping publishers and businesses to grow their digital audiences. She is also an adjunct lecturer in the Journalism Department at Brandeis University, and the 2023 Forbes 30 Under 30 honoree, in recognition of her work as the founder of Journalism Mentors, a website dedicated to advancing early career journalists through mentoring and paid media opportunities. Prior to this, she worked in audience and engagement roles at Axios, the Los Angeles Times, The New York Times and The Nieman foundation.

Find Adriana Lacy Online:
- Website
- Linkedin
- Twitter
- Instagram
Show Notes
00:03: Guest Introduction
01:16: Adriana's journey to becoming a journalist
03:00: Importance of student media and journalism
05:19: Discovering digital audience engagement and unique paths in journalism
10:42: Trends in digital news and social media
13:21: Founding Journalism Mentors
19:06: How AI will change the landscape of journalism and social media
28:23: Wrap-up

Read the transcript for this episode

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