What B2Bs Can Learn From 2023’s Top Marketing Stories
MP3•Episode home
Manage episode 397587469 series 3076963
Content provided by The Accidental Marketer Podcast and Impact Planning Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Accidental Marketer Podcast and Impact Planning Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Tom Spitale, Mary Abbazia, and Sean Welham reflect on pivotal 2023 events impacting B2B. Tom spotlights Disney+'s subscriber surge, Mary delves into Taylor Swift's IP mastery, and Sean explores Barnes & Noble's return to intimacy. All 3 cases come with a full discussion of the learnings and implications for B2B marketers.
…
continue reading
112 episodes