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What B2Bs Can Learn From 2023’s Top Marketing Stories
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In this episode, Tom Spitale, Mary Abbazia, and Sean Welham reflect on pivotal 2023 events impacting B2B. Tom spotlights Disney+'s subscriber surge, Mary delves into Taylor Swift's IP mastery, and Sean explores Barnes & Noble's return to intimacy. All 3 cases come with a full discussion of the learnings and implications for B2B marketers.
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