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S2E4: On Macro/Micro Content Featuring Jordan Ogren
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In this episode, I discuss why most content marketing fails and how macro/micro content can help yours succeed.
This concept is one of the more popular ideas I share with marketers.
Macro/micro content is a strategy that involves creating a larger piece of content (macro) and then repurposing it into smaller pieces (micro) for distribution.
I share how you can do this and a few examples to help inspire you.
Takeaways:
- Content overload, resource constraints, and sustaining engagement are the main reasons for content marketing failure.
- Macro/micro content involves creating a larger piece of content and repurposing it into smaller pieces for distribution.
- Examples of successful macro/micro content include Gary Vaynerchuk's video content and Ramli John's podcast.
- Adopting a macro/micro content strategy can help businesses stand out in the crowded content landscape and achieve better results.
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Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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