146. How to Build Your Authority Advantage with Rusty Shelton

The Leadership Project Podcast

💭 Have you ever wondered how you can extend your impact across the world?
Rusty Shelton is the influential mind behind Zilker Media and the author of "The Authority Advantage”. He reveals the power of thought leadership and the profound impact books have in our hyper-connected world. From a fervent intern to a guiding light for authors and leaders, Rusty unwraps his own narrative and the pivotal role of authenticity in building a personal brand that stands out and resonates deeply.
Navigating the digital currents, we tackle the transformative force behind writing a book and how it serves as a vessel for becoming a thought leader in your chosen profession. We dissect how establishing trust through thought leadership is not just crucial but foundational for business relationships, using financial advisor Patty Brennan's story as a testament to the power of a robust online persona in forging trust even before the first interaction.
The conversation then pivots to the art of personal branding, highlighting the steps to emerge as a mission-driven educator and the importance of a LinkedIn profile that mirrors one's mission.
Join us for an episode packed with insights that promise to guide you on your path to becoming a trusted authority in your space.

🌐 Connect with Rusty:
• Website: https://rustyshelton.com/
• Get his newest book: theauthorityadvantage.com
• LinkedIn: https://www.linkedin.com/in/rustyrshelton/
• Instagram: https://www.instagram.com/rustyrshelton/
📚 You can purchase Rusty's books at Amazon:
• The Authority Advantage: https://www.amazon.com/dp/1955884862/
• Authority Marketing: https://www.amazon.com/dp/B07HKSFXHD/
• Mastering the New Media Landscape: https://www.amazon.com/dp/B01AYLJVR2/
Books Mentioned:
Daniel Goleman - Father of Emotional Intelligence
Speak-up Culture, Book by Stephen Shedletzky
The ONE Thing Book by Gary W. Keller and Jay Papasan

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📕 You can purchase a copy of the Mick Spiers bestselling book "You're a Leader, Now What?" as an eBook or paperback at Amazon: https://www.amazon.com/dp/B09ZBKK8XV
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Chapters

1. 146. How to Build Your Authority Advantage with Rusty Shelton (00:00:00)

2. Building Thought Leadership and Impact (00:00:28)

3. Writing a Book's Power and Impact (00:05:31)

4. Thought Leadership and Building Trust (00:19:53)

5. Become a Mission-Driven Thought Leader (00:29:13)

6. Thought Leadership and Personal Branding (00:35:30)

7. Build Personal Brand, Establish Authority (00:40:45)

8. Building a Successful Personal Brand (00:52:39)