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Content provided by Josh Coffy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Coffy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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TEA 111: How Much Should You Spend To Get A New Customer?
Manage episode 398845930 series 3017023
Content provided by Josh Coffy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Coffy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
(This episode is a re-run that originally aired on October 2, 2023.)
If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit?
But most can't answer: what's the cost to acquire a customer?
In the marketing world, the acronym for this is CAC. (Cost to Acquire a Customer)
Every successful business obsesses over this number and does so on two primary levels: "blended" and by marketing channel.
In this episode, Josh dives into what CAC is and a little exercise to determine what yours should be, based on your business model.
By knowing this information, you can pour on the marketing gasoline, so long as you're in your "Target CAC" range!
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)
► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!
► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month
► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |
► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀
145 episodes
Share
Manage episode 398845930 series 3017023
Content provided by Josh Coffy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Coffy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
(This episode is a re-run that originally aired on October 2, 2023.)
If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit?
But most can't answer: what's the cost to acquire a customer?
In the marketing world, the acronym for this is CAC. (Cost to Acquire a Customer)
Every successful business obsesses over this number and does so on two primary levels: "blended" and by marketing channel.
In this episode, Josh dives into what CAC is and a little exercise to determine what yours should be, based on your business model.
By knowing this information, you can pour on the marketing gasoline, so long as you're in your "Target CAC" range!
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)
► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!
► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month
► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |
► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀
145 episodes
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Similar to The Ecommerce Alley
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
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…
continue reading
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…
continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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