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Influencer Marketing x Analytics, with Richard Wakeman
Manage episode 399461279 series 3265559
This podcast episode features Richard Wakeman, an expert in influencer marketing, particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals interested in being influencers. Some topics include measuring the success of influencer campaigns, choosing the right influencers, and adapting to changes in privacy laws and regulations. Richard also shares his observations on the commoditization of attention in today's digital world and the ethical implications. The episode ends with Richard sharing recommendation for books and resources to understand the psychology of influencing and marketing.
Join the discussion below!
Have you heard Alex's other podcasts?
ASofronas Podcast Network on Apple Podcasts
AI x Automation on Apple Podcasts
Security x Privacy on Apple Podcasts
Support Alex by checking out products and services at asofronas.com
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
114 episodes
Manage episode 399461279 series 3265559
This podcast episode features Richard Wakeman, an expert in influencer marketing, particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals interested in being influencers. Some topics include measuring the success of influencer campaigns, choosing the right influencers, and adapting to changes in privacy laws and regulations. Richard also shares his observations on the commoditization of attention in today's digital world and the ethical implications. The episode ends with Richard sharing recommendation for books and resources to understand the psychology of influencing and marketing.
Join the discussion below!
Have you heard Alex's other podcasts?
ASofronas Podcast Network on Apple Podcasts
AI x Automation on Apple Podcasts
Security x Privacy on Apple Podcasts
Support Alex by checking out products and services at asofronas.com
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
114 episodes
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