This episode is sponsored by ASofronas Marketing Services. Watch this episode on YouTube! In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, e…

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer. Katie discusses the shift towards customer-driven marketing strategies, the…

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube Subscribe to Barbara's newsletter here In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics. Barbara discusses the es…

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jehanzaib Azam, the Chief Marketing Officer at Progatix. Jehanzaib shares his career trajectory, starting with his formal education…

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Ryan Newman, Associate Director of ABM Operations at School Specialty LLC. Ryan shares his unique career journey from sales to marketing analytics and discus…

Join Alex Sofronas in an enlightening conversation with Seifu Zerihun, Ph.D., Analytics Director at Circana. Seifu shares his journey in the analytics industry, insights on its evolution, and his approach to analytics projects. They discuss the ethical considerations in data science, the impact of economics on analytics, and the future of AI in the…

This episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode of the Marketing x Analytics Podcast, join Alex Sofronas and guest Kylie Kullack, Head of Client Engagement at Struck, for a deep dive into the intersection of destination marketing, outdoor recreation, and biotech. Kylie, a seasoned marketing expert, shares h…

This episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode, Jonathan Baker, Practice Lead of M&A at Punctuation.com shares his career journey in mergers and acquisitions for marketing firms, the M&A process timeline, key considerations for selling a company, factors influencing a good investment for buyers, trends in …

This episode is sponsored by Adverity. Visit Adverity.com to book a demo! Melanie De Caprio, VP of Marketing at SG360, shares her journey from math and finance to marketing, emphasizing the importance of quality over quantity in marketing strategies. She discusses the use of AI in content creation and sales enablement, the significance of SEO, the …

Watch this episode on YouTube! This episode of the Marketing x Analytics Podcast features a discussion between host Alex Sofronas and guest Jason Fisico, founder and CEO of Fizzy, a growth marketing agency. They discuss Jason's journey in the marketing field, the establishment and growth of his agency, and dive into specific strategies and analytic…

Watch this episode on YouTube! In this podcast episode, host Alex Sofronas delves into a detailed conversation with Lephate Cunningham III, Associate Manager of Creator Partnerships at Cycle, on influencer marketing nuances, efficacy in B2C versus B2B, collaboration strategies, authenticity importance, and career advice within the creator industry.…

In this episode, host Alex Sofronas talks with Christian Farioli, a World-class Digital Marketing Strategist, Book Author, CEO, and Professor about his journey in digital marketing, starting from his early days at Oracle to running his own agency. Professor Farioli shares insights from his work across diverse industries, emphasizing the value of un…

Watch this episode on YouTube! In this episode, Alex Sofronas sits down with Jake Baadsgaard, Founder and CEO at Disruptive Advertising, to delve into the intersection of marketing and personal development. Jake shares his philosophy on seeing the potential in others, the role of vulnerabilities in building relationships, and his unique approach to…

Alex Sofronas hosts Max Green, Director of Marketing Analytics and Operations at REI, to explore the complexities of marketing analytics. This episode delves into different types of marketing campaigns, how to measure their effectiveness, and the future of marketing measurement amidst changing privacy regulations and cookie deprecation. Additionall…

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition c…

In this episode, I sat down with Dr. James Reeder, an assistant professor at the School of Business at the University of Kansas, who dove into his academic insights regarding the future of marketing, sales, and the role of AI in these fields. Listen to Dr. Reeder's expert opinions on privacy concerns, the evolution of B2B sales, and how AI can be h…

Watch this episode on YouTube! In this thought-provoking episode, host Alex Sofronas is joined by Greg Brooks, partner and CMO at SearchTides. They dive deep into the complex world of Artificial Intelligence, its intersection with marketing, and the potential impact of AI in our future society. Listen as they discuss the possibilities and implicati…

Watch this episode on YouTube here! In this enlightening episode of the Marketing x Analytics Podcast, join host Alex Sofronas as he welcomes guest Christian Mercado, a seasoned digital marketer and manager at Level8 Luggage. As they delve deep into the world of digital marketing trends, learn more about Christian's shift towards social media and c…

This podcast episode features Richard Wakeman, an expert in influencer marketing, particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals int…

Dive into a philosophical discussion about the future of humanity, and the related user experience implications, in this week's edition of the Marketing x Analytics Podcast, with Nathan Silver, a UX Researcher/Designer. We discuss user experience issues in everyday life, and how user experience relates to the world of AI. Join the discussion below!…

In this exciting episode, I sat down with Trevor Ferree, Social Media Virality Forecaster and Co-founder @ TSV Analytics. We discuss how his company integrated generative AI technology to not only provide social insights to companies but take the next step and make content recommendations. We also discuss the future of AI 'deepfake' technology, how…

In this episode, I sat down with Yaroslav Averyanov, a PhD Data Scientist who has worked in analytics and measurement at Xandr, Microsoft, and more. We discuss the advertising ecosystem, how data science and AI can improve marketing processes, and future developments in marketing. Join the discussion below! X | LinkedIn Learn more about Alex at aso…

Interested in DIRECTV service? Get up to $400 off when you email alexandersofronas@gmail.com with your name and preferred product (via Satellite or via Internet). In this exciting episode I sat down with Ayushi Agarwal who works in Marketing Strategy and Analytics at Salesforce. We discuss the future of AI and its impact on the advertising ecosyste…

In this exciting episode, I sat down with Connor Skelly, a Certified Hubspot Consultant, to discuss business process optimization, the advertising industry as a whole, future changes in media placements, legal implications of advertising innovations, and more. Connor was also featured as the first guest on this podcast. Join the discussion below! X…

In this episode I sat down with Dave Cameron, a Data Science and Analytics Consultant and Professor, to discuss the advertising ecosystem, starting from data purchasing through targeting and measurement. Tune in to learn about audience and model building, the future of data privacy regulation, examples of data buying and selling among the world's l…

In our latest episode of "Marketing x Analytics", we chat with Aliza Goldgewert, an expert in recruiting for analytics and data science roles. With a background in supporting new businesses and a knack for understanding what companies really need, Aliza offers practical advice for both job seekers and hiring managers. We discuss the ins and outs of…

Welcome to another exciting episode where we sit down with Alex Bilzerian, a powerhouse in venture capital, AI, machine learning, and various other sectors. With a rich background in investing and innovation, Alex has worn many hats throughout his career. His experiences range from venture capital and alternative investments to cutting-edge sectors…

Tune in to this week’s riveting episode of Marketing x Analytics, featuring the digital marketing maestro Tifany Mazza. With over a decade in the industry, Tifany has built an impressive portfolio of clients such as Royal Caribbean, Sony, and Nestlé. But she’s not just an expert, she's also an entrepreneur and educator with a Google Partner Certifi…

Dive into the world of direct marketing with industry stalwart, John Miglautsch, in our newest episode. With over 38 years of expertise in Direct Mail and Catalog Marketing, John unveils key insights on A/B testing, targeting models, and assessing marketing impact. Having spearheaded five catalog companies and consulted for big names like USPS, Cab…

Join us on the Marketing x Analytics Podcast as we sit down with Sina Aghaie, a remarkable marketing expert with a background in engineering. 🎙️ In this podcast episode, we delve into a fascinating discussion about the future of marketing education. From training the next generation of marketing analysts to uncovering the foundational definitions o…

In this exciting episode, I sat down with Steven Silverman, Director of Product Marketing at Advata, where we discuss consumer behavior, what a brand really is, how to differentiate your brand, the recent Bud Light controversy, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Anal…

In this episode I sat down with Christian Mercado, Digital Marketing Manager at LEVEL8 and CEO of Timeless Mercado (Instagram: @Wifi.Mercado). We discuss influencer marketing in the current world and how it may evolve in the future, using TrendHERO and other services to evaluate influencer effectiveness, social media, digital marketing, and email b…

In this episode I discuss consumer behavior, social media, and censorship with Justin T Huang, Assistant Professor of Marketing at University of Michigan Ross School of Business. We dive into the impact that censorship online has on consumer behavior, the activity surrounding #StopAsianHate, and conducting unbiased research. Join the discussion bel…

In this episode I sat down with Dr. Soňa Kľučárová, Assistant Professor of Marketing at University of Nebraska at Omaha. We discuss the consumer behavior research Soňa has done including on luxury product consumption, status-based consumption, impacts on charitable behavior, and more. Watch this episode on YouTube! Join the discussion below! Twitte…

In this episode I sat down with Matt Farnsworth, CEO of Rev8lation Media, filmmaker and Digital Experience Director at Transamerica. We talk about creativity, marketing, AI, and more. Watch this episode on Twitter or YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmai…

In this episode I sat down with Greyson Scudder, a Senior Media Buying Specialist at Barkley, to discuss how media buying works, how AI will disrupt media buying, data privacy, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com Cl…

In this episode I sat down with Trevor Ferree, Co-founder of TSV Analytics. We discuss Trevor's entrepreneurial journey, how AI will change business, social media analytics, management and emotional intelligence, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Al…

In this episode I sat down with Mickie Kennedy, Founder of eReleases.com. We discuss the value of public relations to a business, how to write a great press release, how the public relations process works, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at a…

In this episode I sat down with Aron Clymer, Founder & CEO of DataClymer. We discuss Aron's journey building his company from scratch, scaling a small business, how to approach automation and AI to evolve business offerings and operations, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Ma…

In this episode I sat down with Dave Cameron, a Strategic Leader in Marketing and Data Science, and adjunct professor at University of Chicago, Aurora University, and Lake Forest Graduate School of Management. We explore what it takes to master marketing and analytics, how AI will change the landscape of marketing, the value of curiosity in busines…

In this episode I sat down with Scott C. Konopasek, CEO of Mint Measure. We discuss entrepreneurship and leaving a traditional job, finding a cofounder, how to improve performance in marketing with targeting and creative, balancing investment in sales, marketing, finance, and other roles at a startup, how culture is influenced in an organization, w…

In this episode I sat down with Sid Khaitan, Senior Go-to-Market Manager at Chili Piper. We discuss GTM strategy, Sid's career story and insights, creating scrappy marketing analytics at a startup, how to utilize Salesforce for data entry and sales insights, when to move from scrappy analytics to a full analytics suite as a growing business, revenu…

In this episode I sat down with Katharine Howie PhD, Assistant Professor at the University of Southern Mississippi. We discuss the psychological motivations behind cancel culture, how brands and individuals can navigate and survive cancellation, including practical recent examples with U.S. politicians and celebrities. This episode is sponsored by …

In this episode I sat down with Connor Skelly, a Certified HubSpot Consultant, CEO of Fission, and Writer of the Catch-All newsletter. We discuss CRM in its current and future form, how to leverage social media in marketing, sales tips and other business mentorship, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to boo…

In this episode I sat down with Danny Ellowitz, a Senior Director of Marketing Analytics at Rocket Software. We discuss the role of mentorship in Danny's career, his experience in analytics, how to build a skillset in marketing analytics, navigating imposter syndrome, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to b…

In this episode I sat down with Aarooshi Rai Kumar, a Marketing Manager at AbbVie. We discuss healthcare marketing strategy, project management, leadership lessons, moving to the U.S. for work, analytics strategies and advice, the value of an MBA in an analytics and marketing career, and more. Join the discussion below! Twitter | LinkedIn Have ques…

In this episode I sat down with Jennifer Agbobli, Program Manager for Internship and Early Career Professionals at Kyndryl. We discuss how to hire a strong workforce with diversity of thought, using personality and technical tests during interview processes, finding a mentor in a remote work environment, regulating your energy with a fulfilling rol…

In this episode we dive into the value of analytics, with Ryan Carlson, Senior Director of CRM & Analytics at Fan Interactive Marketing. We discuss how analytics plays a vital role in business strategy, how email marketing and SEO tactics operate, how Zapier can improve your marketing data operations, navigating an analytics career path, the value …

In this episode I sat down with Michael Seymour, Director of Performance Marketing & Analytics at Higginbotham. We discuss SEO, entrepreneurship, criticizing analytics, highest ROI marketing skills you can build, keyword stuffing, writing polarizing content as a business, marketing ethics, standing out as a marketing consultant, when entrepreneurs …

In this episode I sat down with Jeff Greenfield, CEO of Provalytics. We discuss leadership lessons, the importance of diversity and inclusion in business, when to use a startup accelerator, entrepreneurship advice for B2B startups, and more! Learn more about Jeff's company here! Looking for a job in tech? Buy my book 'HIRED' here! Join the discussi…