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From Selling a WordPress Business to SaaS with Justin Ferriman

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Manage episode 399694069 series 3336860
Content provided by Brian Casel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Casel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Justin Ferriman, founder of LearnDash, talks to me about how he started, grew, and exited from this WordPress business in the LMS space.

Brian and Justin’s conversation was recorded on November 10th, 2023.

  • (00:00) - From Selling a WordPress Business to SaaS with Justin Ferriman
  • (01:22) - Justin's business transition to coaching
  • (04:10) - Highlights of building a business
  • (05:58) - Taking advantage of untapped markets
  • (10:04) - Using your audience to promote your products
  • (12:11) - Know where your audience hangs out
  • (13:54) - Pricing *gasp* before subscriptions
  • (15:10) - Growing the LearnDash team
  • (16:33) - Biggest challenges growing LearnDash
  • (20:03) - Justin's LearnDash exit
  • (24:18) - After the exit: What next?
  • (29:51) - AI and it's implications on software dev
  continue reading

74 episodes

Artwork
iconShare
 
Manage episode 399694069 series 3336860
Content provided by Brian Casel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Casel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Justin Ferriman, founder of LearnDash, talks to me about how he started, grew, and exited from this WordPress business in the LMS space.

Brian and Justin’s conversation was recorded on November 10th, 2023.

  • (00:00) - From Selling a WordPress Business to SaaS with Justin Ferriman
  • (01:22) - Justin's business transition to coaching
  • (04:10) - Highlights of building a business
  • (05:58) - Taking advantage of untapped markets
  • (10:04) - Using your audience to promote your products
  • (12:11) - Know where your audience hangs out
  • (13:54) - Pricing *gasp* before subscriptions
  • (15:10) - Growing the LearnDash team
  • (16:33) - Biggest challenges growing LearnDash
  • (20:03) - Justin's LearnDash exit
  • (24:18) - After the exit: What next?
  • (29:51) - AI and it's implications on software dev
  continue reading

74 episodes

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