Episode 14 - The five main reasons most agents are not taking listings in today's market!

If You List You Last Podcast

Here's a bullet-point summary of the key points from Bob Mangold's podcast episode titled "The Five Biggest Reasons Most Agents Are Not Taking Listings in Today's Market":
1. **Introduction and Invitation**:
- Bob encourages joining the Real Estate Asset Advisors Facebook group for discussions, sharing ideas, or asking questions about real estate topics.
- Offers a no-cost consultation for business help, accessible through www.brainstormwithbob.com.
2. **Mortgage Market Update**:
- Discusses the importance of understanding the mortgage market due to its impact on the real estate market.
- Analysis of recent jobs reports and their implications on mortgage rates and market dynamics.
- Emphasizes the discrepancy in job creation reports and how revised statistics affect interest rates.
3. **Agent's Expertise Expectation**:
- Highlights the necessity for real estate agents to be knowledgeable about the mortgage market to advise consumers effectively.
4. **Five Reasons Agents Struggle to Take Listings**:
- **Reason #5**: Lack of unique communication strategies to secure appointments.
- **Reason #4**: Absence of a strategic listing presentation focused on client benefits rather than the agent's achievements.
- **Reason #3**: Lack of a targeted database for potential sellers and referral partners.
- **Reason #2**: Failure to dedicate and manage two productive hours daily for business development.
- **Reason #1**: Reluctance to engage in role-play exercises to enhance conversational skills and confidence.
5. **Actionable Advice**:
- Emphasizes the importance of daily conversations with potential sellers or referral partners.
- Encourages agents to refine their listing presentation to focus on client priorities: maximum sale price, speed of sale, and ease of process.
- Advises building and utilizing a targeted database to identify and engage potential sellers and valuable referral sources.
- Stresses the necessity of protecting and effectively using two hours daily for proactive business activities.
- Highlights the critical role of role-play in overcoming fear of rejection and improving communication skills.
6. **Conclusion and Resources**:
- Bob Mangold wraps up by reminding listeners of the bi-weekly Elevate Business Briefings and offers additional resources like his book for deeper insights into his Home Boss process for successful listing strategies.
7. **Key Takeaway**:
- The episode underlines the significance of strategic actions over mere goal-setting in real estate success, advocating for practical steps and consistent practice to overcome common hurdles in listing acquisition.

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Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org
Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com