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Understanding Your Client's Perspective | Ep 6
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“Think about what is going through your client's head as they're driving to the gym every day, or as they're driving to meet you for the first time.”
Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage dives into the advanced psychology of client retention in the fitness industry by tapping into the six human needs as identified by Tony Robbins. We discuss ways to ensure clients never want to leave your fitness program by creating an environment that satisfies their needs for certainty, uncertainty, significance, love and connection, growth, and contribution.
Get ready to engage in today’s episode!
Timestamps:
(00:32) - Understanding the Six Human Needs
(01:02) - Applying the Six Human Needs to Your Fitness Program
(02:21) - Creating an Addictive Fitness Program
(03:38) - Meeting the Need for Certainty in Your Fitness Program
(06:23) - Meeting the Need for Uncertainty in Your Fitness Program
(07:27) - Meeting the Need for Significance in Your Fitness Program
(09:17) - Meeting the Need for Love and Connection in Your Fitness Program
(12:38) - Meeting the Need for Growth in Your Fitness Program
(16:04) - Meeting the Need for Contribution in Your Fitness Program
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