Good old instant gratification - and why it is problematic for US as marketers, content creators and business owners

Marketing Espresso

Following on from Last week's episode I wanted to jump on the band wagon again about Instant Gratification, but this time why I see it harming business owners.
As business owners we're also get caught up in this need for instant gratification... because we expect instant validation on any marketing that we do... and we have forgotten the key thing when it comes to marketing - especially organic marketing is TIME.
But because we see all these "overnight" successes we automatically assume that should happen for us.. and it just isn't the case.
This is why it is so important to pick channels you can be consistent at, because organic marketing is a long game, hell any marketing, any business building is a long game...
We can however make the journey enjoyable by picking channels which are right for us and only spending time and energy doing marketing (based on research) that will actually help us grow our business.
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