Best Bec Chappell Podcasts (2024)

1
Why are people so confused about the idea of funnels? 10:50

2h ago10:50

10:50

What the hell is a sales funnel? A Marketing Funnel? A Lead Funnel? Yep another question from you my incredible listeners, this one was: Why are so many people confused about sales funnels? Well I am going to dive into what a funnel is, the different stages of a sales funnel, including awareness, interest, evaluation, and action. The importance of …

1
Navigating the Financial Landscape of Your Business with Justine McLean 18:55

2h ago18:55

18:55

What happens if you dodge the numbers in your business? Well I have Justine McLean joining me in this episode and we are going to dive into why regardless of whether you're a "numbers person" or not, it pays to care about the numbers. Justine McLean is a profit-focused business money expert, and she uses her own story from avoiding finances to mast…

1
The Care Character Tool: Innovating Care Recruitment with Damien Wilkins 45:08

1d ago45:08

45:08

By Evolve Assess

1
How do you use social media to fill your lead generation funnel and do it consistently? 9:55

5d ago9:55

9:55

Another solo episode, another listener question tackled! So how do you create consistent lead generation through social media? I am going to tackle this question by making you think about your ideal clients purchasing behaviour... Discover why it's crucial to choose the right platform—whether it’s LinkedIn, Instagram, Facebook, TikTok, or Pinterest…

1
What opportunities are you missing with your website? With Clare Walter 26:16

7d ago26:16

26:16

Is your business relying too heavily on social media? Learn from Clare Walter, a seasoned brand and web designer with over two decades of experience, as she explains why a well-designed website is your ultimate digital storefront. In our conversation, we unravel the dangers of putting all your eggs in the social media basket, particularly the risk …

1
How to select the right marketing combo for me/my audience. 9:38

27d ago9:38

9:38

Another great question asked by you dear listener! It comes down to that good old thing... research. Your audience will be made up of a whole range of unique individuals that will need to be marketed to via different mediums. However some audiences are easier to say "they react to that media" more than others - once again it is all about your audie…

1
How Communication Shapes Your Business with Leesa Shannon 18:49

29d ago18:49

18:49

Communication is the absolute silver bullet in business, and in this episode I have Leesa Shannon, to tell you why. We're going to chat through the critical role that clear messaging and a strong vision plays in growth, especially in marketing and sales. Grab a pen and get ready to jot down insights from Leesa's extensive experience, helping you re…

1
What actually is marketing strategy and how can it help a business? 17:52

1M ago17:52

17:52

This week's episode is answering your question: What actually is a marketing strategy and how can it help a business? How is different to say, brand strategy or other similar fields? Why is it so important? So I am going to do my best to answer this, while giving you some real-world examples of how marketing strategies work, and where they fit in w…

1
DEI and why it matters in your marketing with Alex McGrath 34:07

1M ago34:07

34:07

Whether you're on board or not, the world is moving towards a more inclusive market place (personally its something I can get behind!) So when you're thinking about building your brand or creating your marketing strategy how can you make sure you're not excluding anyone from being able to purchase from you or engage with your brand? I was so lucky …

1
How do you find your ideal clients and how to target them? 12:13

1M ago12:13

12:13

Another great question asked by you dear listener this week! So in the way I always do we are going to break this question down into a few parts, because there is never a simple answer! Firstly did you create your product/service for an ideal client OR did you create something then hope to find an ideal client? If you're in camp B then finding your…

1
When sales and marketing go to marriage counselling with Abbie White 23:19

1M ago23:19

23:19

How powerful would your business be if every revenue generating team worked together? Well in this episode we are exploring just that, because it turns out from many studies conducted (and Abbie talks through those in this ep) you're business will be considerably more profitable if these teams are in alignment. Abbie White is one of Australia’s mos…

1
What lead generation strategies are working right now? What should be your number 1 priority/focus in lead gen right now? 9:15

2M ago9:15

9:15

This weeks question to Marketing Espresso was What lead generation strategies are working right now? What should be your number 1 priority/focus in lead gen right now? And with a tight ecomony at the moment it's no wonder this is on peoples minds. I am going to go a bit deeper than just your external marketing, let's chat through whether your produ…

1
Let's talk Cohesion with Zora Artis 19:51

2M ago19:51

19:51

So what does Cohesion have to do with marketing? I am so glad you asked! Lots! In this episode, I have Marketing Extraordinaire Zora Artis join me and she is gifting us her wisdom on nurturing a culture of alignment and sharing strategies that ensure your company's vision resonates at every level in order to propel your brand to success. We dive de…

1
Staying competitive in a crowded market 11:22

2M ago11:22

11:22

Or, how to cut through when everything seems to be doing the same thing. For the next solo episodes I am answering your questions, and this is the first one that came in... In this episode I give you my thoughts on what you should be doing to be different to your competitors when it seems like everyone is just producing reels for instagram or telli…

1
How to know how much to re-invest with Michelle Kvello 12:44

2M ago12:44

12:44

What should your marketing budget be? It's not a straight forward answer sorry folks, however, I do have the masterful Fractional CFO Michelle Kvello with me on this episode and we are going to talk about how much you should be reinvesting into your marketing budget. For the first time in history we may have accounts and marketing agree on somethin…

1
Should I Outsource Marketing or Keep It In-House? 9:52

2M ago9:52

9:52

One of the questions I am asked regularly is "How do I not waste $$ on marketing." It's a great question. I think business owners, and even CMOs and sales leads can often feel like they've wasted thousands on marketing execution without much ROI, which is one of the things that leads to the narrative of "marketing doesn't work." We all want sales q…

1
Am I ready for Facebook Ads? 21:06

2M ago21:06

21:06

I think there is a general misconception that Facebook Ads can be switched on in your business at any time - and yeah technically it can! But I have Nicki back today to talk us through when your business is actually ready for them! What do we mean by ready? Listen to find out! DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner…

1
What's the Most Cost-Effective Marketing Strategy for My Business? 6:37

2M ago6:37

6:37

One of the greatest concerns when it comes to marketing is wasting budgets! And I get it, especially if you go down the road of paid ads money can disappear pretty quickly. So here are some ways that I suggest you market which could be more cost effective than straight ads. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ I…

1
Let tech do the work with Malisa Clarence 18:28

2M ago18:28

18:28

What tech do you use in your business? Let's be more specific, what accounting tech do you use in your business? In this episode I have Malisa back to give us some tips and tricks regarding the accounting tech in your business, not only how this can make life so much easier, but also how this can be integrated with other business tech (sales and ma…

1
The questions you didn't know you needed to know about Bec 13:39

3M ago13:39

13:39

In this episode, I am joined by my incredible producer Leah and she is firing some questions my way so you can get to know me a little bit better! We touch on topics like garlic bread, where I see myself in five years and where I would tell anyone to start on their marketing journey. Hope you love this episode. Don't forget to recommend Marketing E…

1
Personal brand vs person brand with Becky Hughes 31:15

3M ago31:15

31:15

In this episode, I have the wonderful Becky Hughes back! Today we are debunking all this chat around personal brands and person brands.. What the hell is the difference you might ask. Well, that's exactly what we are talking through today! Bec Hughes is a brand strategist and creative business coach. She loves clever creativity, and is driven to im…

1
Perfectionism is the cause of your procrastination 7:50

3M ago7:50

7:50

Are you not doing anything because none of it is 'good enough.' You're not alone. Most of the customers I work with have a real sticking point when it comes to perfectionism, in fact they're completely paralyzed by it. This fear that when they put themselves out to the world the world will find out they're not good enough, don't know what they're t…

1
Let's chat cashflow with Hilary O'Dwyer 14:41

3M ago14:41

14:41

In this episode, we are chatting about one of the most feared topics among business owners... Cashflow. It's a word that makes a lot of business owners cringe, but it is something that absolutely needs to be on your radar, and depending on the type of business you run, will depend on what your unique cashflow needs to look like. I hope you love thi…

1
It's my birthday 28:20

3M ago28:20

28:20

What is actually going on for me? It's a trend going around on social media at the moment, and I kind of love it, so why not tell you what's going on for me. This episode covers: Learning from those older than us and understanding they have more wisdom than we do NOT ghosting in business - always aim to have honest conversations with people, let's …

1
When is it time to reposition Siobhan Mulvahil 27:59

3M ago27:59

27:59

I have Siobhan back on this episode to chat all things repositioning! The reality is, at some point in your business your market will shift, when this happens you have two options, to shift with it, or to not be in business anymore. On this episode, we're talking about why it's beneficial to reposition well before that point and to understand when …

1
My accidental life 30:42

3M ago30:42

30:42

This week was my business birthday, so I thought it's the perfect opportunity to take you on a little journey that is my career. I have tried to throw in some nuggets throughout the stories. But my key takeaways are You don't need to go to uni in order to have a successful career - why get in debt when you can learn so much on the job? Always seek …

1
Your website is your greatest tool with Reem Kuba 24:40

3M ago24:40

24:40

In this episode I have Reem back to talk to us all about the power of a good website! Regardless of your industry! Remember your website is your digital shop front so treat it that way Reem Kubba, the Founder and website and SEO whisperer, of The SEO Room is known for her holistic marketing focus. Reem helps your business grow by increasing your on…

1
How to get the most out of generative AI with Rohin Aggarwal 32:11

3M ago32:11

32:11

Join Richard and Promptability co-founder, Rohin Aggarwal, as they explore all things generative AI, prompt-writing, and the importance of these tools.By Evolve Assess

1
The fear of falling behind 7:29

4M ago7:29

7:29

When marketing is ever-evolving how do you stay ahead of the curve? Do you need to stay ahead of the curve? In this episode I am giving you my take on how you can grow your brand without falling behind, but also without falling into the trap of doing everything. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @be…

1
When is it time to get a publicist with Nikki Price 30:15

4M ago30:15

30:15

In this episode, I welcome back Nicki Price back to the poddy! We are covering a topic I think is on a lot of entrepreneurs' minds - when do I get a publicist? With the rise of the personal brand - we chat about how good PR can help this goal, but also when it's time to engage with a publicist to get this happening for your brand. Nicki Price is a …

1
People are sick and tired of digital everything 7:26

4M ago7:26

7:26

I'm noticing a trend at the moment, and I wonder if you're noticing it too. Is it just me or does everyone seem to be turning away from digital everything? My theory goes something like this. We spent two solid years only connecting - or mostly connecting through screens. We're now 'back to normal.' or 'the new normalish' and people want to interac…

1
Shit Hot Solution Offers with Claudia Neal-Shaw 14:54

4M ago14:54

14:54

What does it take to stand out in crowded markets? Shit Hot Solution Offers! You're probably thinking, what the hell does that even mean! In this episode I have Claudia back and we are going to talk about what it takes to build a shit hot solution offer, and how in doing this you will have a much more effective marketing funnel. Claudia Neal-Shaw i…

1
In your quest to sell to your ideal client you've forgotten one VERY key person.... 6:54

4M ago6:54

6:54

All we ever hear about is Ideal Client, it's a buzz word in the marketing world, and sure it's important... but sometimes we have to think beyond our ideal client and think to who is influencing their buying decisions. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're…

1
AdWords Viability with Belinda Irvine 26:49

4M ago26:49

26:49

There's this belief that if we have a product or a service and we want to 'turn on the tap' we can head on over to Google, switch on Google Ads and there will be a raft of enquiries we can grow our business with. Sure for some businesses the ROI makes Google Ads are smart investment, but for others, the market place is too competitive and we have t…

1
You aren't your competition 10:10

4M ago10:10

10:10

Yes, you have competition. But they aren't you. And this is why there is absolutely no point wasting hours stressing over where they're at in their businesses compared to where you are at. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm r…

1
When is it time to write a book... With Kelly Irving 23:31

4M ago23:31

23:31

So someone has told you that you should write a book... But should you? In this episode Kelly Irving and I chat all things when is it time to write your book and if you SHOULD write a book! Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundred…

1
Algorithm chasing won't save your business 8:51

4M ago8:51

8:51

Where ever there is a social media channel there is a specialist telling you how to hack the Algorithm so you get the best engagement and can have a six figure business. Today I kinda wanna call bullshit... (sorry) How quick are we to forget that these social media platforms exist for the sole purpose of making money off us, the consumer, the user.…

1
Looking after yourself isn't selfish with Maree McPherson 29:58

5M ago29:58

29:58

Do you ever get that guilt... That you SHOULD be doing x, y and z... That's ok you're not alone. Today I have the expert in looking after yourself on to teach us why prioritising ourselves is so key to a successful career or a successful business. And we're not just talking about it, Maree is giving you some practical tips on how you can actually s…

1
Are you making emotional or educated decisions? 11:27

5M ago11:27

11:27

What is making the decisions in your business? Your emotions or are you making decisions from an educated viewpoint. The problem with making emotional decisions is it leads us to do things like following trends, copying our competitors, and not staying solid to our own strategies and business goals. DOWNLOAD MY CONTENT PLANNER - https://becchappell…

1
Better than master of one with Nancie McDonnell Ruder 25:38

5M ago25:38

25:38

You've heard the saying "Jack of all trades, master of none." But maybe you haven't heard the WHOLE saying "Jack of all trades, master of none, but oftentimes better than a master of one." - William Shakespeare Today I have the wonderful Nancie McDonnell Ruder back on to chat through why this quote is so important. Nancie McDonnell Ruder is an exec…

1
People don't see everything you're doing 5:40

5M ago5:40

5:40

You're not alone if you are caught up thinking everyone is following your every move... But the reality check is, they're not. They're most likely caught up in their own sh*t and only notice about 5% of what it is that you do (stat for effect not actually real.) So this isn't a reason to get upset and feel like everything you do has no impact or ef…

1
Marketing the conversation no one wants to have with Nikki Shah 20:55

5M ago20:55

20:55

Nikki Shah is the visionary behind MyMuse created to change the way cancer is seen and managed within the workplace. In this episode, Nikki and I dive into how to market when the topic is so triggering and challenging for people to want to hear. I love this chat where we tackle how to tackle those challenging topics, and bring awareness to them. Ni…

1
Good old instant gratification - and why it is problematic for US as marketers, content creators and business owners 8:40

5M ago8:40

8:40

Following on from Last week's episode I wanted to jump on the band wagon again about Instant Gratification, but this time why I see it harming business owners. As business owners we're also get caught up in this need for instant gratification... because we expect instant validation on any marketing that we do... and we have forgotten the key thing …

1
Designing Your Digital Experience with Clare Walter 24:34

5M ago24:34

24:34

I am so excited for this episode and bring Clare Walter into the world of podcasting! We are talking all things designing your digital experience and how you have to craft this for your unique client! We chat through using these personas of these clients to understand how better they may use our website, and therefore how we can craft our websites …

1
Good old instant gratification - and why it is problematic for our customer journeys 7:09

5M ago7:09

7:09

We live in a world now where we can literally get everything instantly. And therefore we expect everything instantly. And if you're a brand who doesn't deliver on this expectation, or set a new expectation unfortunately you may receive some backlash! It's a problem for consumers and brands really... And in this episode I am going to explain why you…

1
Authenticity and marketing with Emily Osmond 17:39

5M ago17:39

17:39

It is 100% a buzzword at the moment - Authenticity. But it's a buzz word for a reason... Marketing used to be all about making everything look desirable and perfect to attract the right clients, and look definitely for some brands and products this is still the case. But there is a huge push to try and bring authenticity into business - especially …

1
The one question I ask myself every morning 8:51

6M ago8:51

8:51

If you're not asking yourself this question every month, week and day then I would suggest you're probably not achieving the goals you want to achieve. Have you gotten caught up in the whole 'manifesting' 'goal setting' bullshit where you put it on a board and think by looking at it every day you will simply reach it? Yeah...... That won't happen. …

1
Is a business book useful as a marketing tactic with Kate Toon 32:41

6M ago32:41

32:41

If you're familiar with Kate Toon you'll be very familiar that last year she launched her best-selling book 'Six Figures in School Hours' & I feel incredibly lucky because she is joining me on the poddy today to take us behind the scenes into what it actually takes to write a book, energy and $$$ wise, but also whether it's all worth it at the end …

1
So what even is good marketing? 6:20

6M ago6:20

6:20

Do you ever catch yourself getting caught up in all the hype around marketing (especially social media marketing) and think well what should I actually be doing? Or do you instantly think you HAVE to be doing all of it? In this episode I want to talk you through the concept of 'good marketing' what does it actually look like? Is there a special sau…

1
Boundaries and how to actually keep them with Mel Kettle 24:35

6M ago24:35

24:35

On this episode, I have Mel Kettle back and we are chatting about all things boundaries and how to actually keep them. Why? Because as business owners this is super important! We understand the concept of creating a boundary - I mean you only have to open Instagram to see this word appearing everywhere. But how do you actually keep them when you ha…

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Bec Chappell Podcasts

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