The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Jae Goodman- The Future is Super Connected
Manage episode 401176559 series 3141733
Content provided by Ed Cotton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Cotton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jae Goodman is unique. He worked on Madison Avenue. He has a deep understanding of brands. He knows Hollywood, and he understands the power of culture and celebrity. Jae has experienced these worlds throughout his career, which spanned the likes of Wieden and Kennedy, CAA, and the creation of his agency- Observatory, and now his consulting company, Superconnector Studios.
In our conversation, we discussed the similarities between Silicon Valley and Hollywood, the importance of relationships and community in Hollywood, the changing landscape for brands and communication, and what creatives and strategists need to focus their efforts on today.
We also briefly touch on proprietary tools that allow his clients to see the intersection of brands, culture, and celebrity.
127 episodes
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Manage episode 401176559 series 3141733
Content provided by Ed Cotton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Cotton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jae Goodman is unique. He worked on Madison Avenue. He has a deep understanding of brands. He knows Hollywood, and he understands the power of culture and celebrity. Jae has experienced these worlds throughout his career, which spanned the likes of Wieden and Kennedy, CAA, and the creation of his agency- Observatory, and now his consulting company, Superconnector Studios.
In our conversation, we discussed the similarities between Silicon Valley and Hollywood, the importance of relationships and community in Hollywood, the changing landscape for brands and communication, and what creatives and strategists need to focus their efforts on today.
We also briefly touch on proprietary tools that allow his clients to see the intersection of brands, culture, and celebrity.
127 episodes
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Similar to Inspiring Futures
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
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…
continue reading
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