#77 - Unraveling your Business Identity pt 2. Your Customer’s Identity

Pattern Shift

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SUMMARY
In this episode, we explore the intricate world of establishing a unique business identity in the textile craft market. The key, I emphasize, is standing out authentically amid saturation.

I advocate aligning personal values with business ethos and guide listeners through the transition from crafter to successful business owner. We focus on two vital aspects: your identity as a business owner and your customer's identity. Understanding the passion-driven nature of the textile craft industry, I stress the importance of identifying your ideal customer to create a sustainable business model.

The episode addresses challenges in this industry, like customer perspectives on pricing, urging honesty and a holistic approach. A step-by-step process to find your business identity is outlined, emphasizing individuality and alignment with your customer's identity.

FULL SHOW-NOTES WITH TAKEAWAYS

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BEST QUOTE FROM THE EPISODE
"If you're honest and true to yourself, you'll feel good

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Chapters

1. Business Identity and Connecting With Customers (00:00:00)

2. Understanding Your Ideal Customer (00:14:25)

3. Crafting a Brand That Connects (00:28:40)

4. Supporting Podcast, Joining Community (00:36:14)