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The Right Way to Do a Broker Open with Dan Lesniak
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In this episode of The Hyperfast Show, Dan Lesniak delves into the innovative approach of conducting a broker's open, dubbed the "hidden brokers open," that has proven effective in selling homes. Moving away from the traditional view of broker's opens as mere gatherings for free food, the episode outlines a strategic method involving thematic educational events aimed at adding value for real estate agents. Topics such as social media dominance, video marketing, and even artificial intelligence in real estate are covered, with the goal of attracting top-performing agents from various brokerages to share their insights. Dan emphasizes the importance of careful planning, from selecting a relevant theme and securing influential speakers to partnering with sponsors and leveraging promotional tools like Eventbrite, social media, and email campaigns. By transforming the broker's open into an engaging, educational panel discussion held at a listing, the show promises not only increased visibility for the property but also valuable networking and learning opportunities for attending agents. The episode encourages listeners to adopt this method for their own listings, highlighting the potential benefits in terms of sales, client satisfaction, and professional growth within the real estate community.
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Join Dan as he discusses:
- Innovative "hidden brokers open" strategy that transforms traditional broker's opens into themed educational events to effectively sell homes and provide value to real estate agents.
- Emphasis on selecting engaging themes, like leveraging social media or artificial intelligence, and inviting top-performing agents from various brokerages to share insights, enhancing the event's appeal and educational value.
- Strategic promotion and organization, including securing sponsors, utilizing platforms like Eventbrite, and employing a mix of social media and email marketing to reach a wide audience of real estate professionals.
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