Carilu Dietrich: Aligning SaaS Marketing and Sales

Sound Bites with Bill Binch

Carilu Dietrich, former head of marketing at Atlassian, joins Bill to discuss marketing’s crucial role in the supply chain of sales, planning strategies for companies, how ‘too much detail’ can make you seem junior, and the importance of continuous professional learning.

11:20 The Role of Marketing in Sales Success

20:48 Sales and Marketing Metrics: A Deep Dive

21:26 The Role of Revenue and Pipeline in Marketing

23:26 The Art of Effective Board Meetings

25:04 The Power of Bottoms-Up Planning

33:54 The Impact of AI on Marketing

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