Carilu Dietrich: Aligning SaaS Marketing and Sales
Manage episode 402409766 series 3554387
Carilu Dietrich, former head of marketing at Atlassian, joins Bill to discuss marketing’s crucial role in the supply chain of sales, planning strategies for companies, how ‘too much detail’ can make you seem junior, and the importance of continuous professional learning.
11:20 The Role of Marketing in Sales Success
20:48 Sales and Marketing Metrics: A Deep Dive
21:26 The Role of Revenue and Pipeline in Marketing
23:26 The Art of Effective Board Meetings
25:04 The Power of Bottoms-Up Planning
33:54 The Impact of AI on Marketing
This material is intended for an audience of entrepreneurs and provided for informational purposes, and it is not, and may not be relied on in any manner as, legal, tax or investment advice or as an offer to sell or a solicitation of an offer to buy an interest in any fund or investment vehicle managed by Battery Ventures or any other Battery entity.
The information and data are as of the publication date unless otherwise noted.
Content obtained from third-party sources, although believed to be reliable, has not been independently verified as to its accuracy or completeness and cannot be guaranteed. Battery Ventures has no obligation to update, modify or amend the content of this post nor notify its readers in the event that any information, opinion, projection, forecast or estimate included, changes or subsequently becomes inaccurate.
The information above may contain projections or other forward-looking statements regarding future events or expectations. Predictions, opinions and other information discussed in this video are subject to change continually and without notice of any kind and may no longer be true after the date indicated. Battery Ventures assumes no duty to and does not undertake to update forward-looking statements.
For a full list of all Battery investments, please visit: https://www.battery.com/list-of-all-companies/
10 episodes