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New Balance CEO Joe Preston on How the ‘Dad Shoe’ Became a Fashion Statement
Manage episode 403545058 series 2909844
How did a brand notoriously known for its uncool “dad shoe” become a fashion craze largely popular with young women?
In this conversation, New Balance CEO Joe Preston discusses his journey to CEO, how he has helped evolve the “dad shoe,” and why the $10 billion revenue goal is so significant.
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33 episodes
Manage episode 403545058 series 2909844
How did a brand notoriously known for its uncool “dad shoe” become a fashion craze largely popular with young women?
In this conversation, New Balance CEO Joe Preston discusses his journey to CEO, how he has helped evolve the “dad shoe,” and why the $10 billion revenue goal is so significant.
--
Stay up to date by signing up for The Profile, our weekly newsletter that brings you the best profiles of successful people and companies.
Sign up here: https://readtheprofile.com/
33 episodes
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