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Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023)
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This week, in honor of Women’s History Month, we’re re-sharing an amazing conversation from last summer where we spoke with Jocelyn Johnson. Jocelyn is a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021.
Jocelyn is a brilliant marketer and a champion for the future females of the world.
Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.
In this episode, you’ll learn:
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Jocelyn is a brilliant marketer and a champion for the future females of the world.
Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.
In this episode, you’ll learn:
- The importance of being able to make a quick decision when needed, coupled with an ability to pivot just as quickly
- The powerful filter that values provide to an organization when it comes to balancing data and instinct
- A great mantra to live by courtesy of Jocelyn’s mom and dad: Learn, Earn, Return
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