Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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What Is Marketing?
Manage episode 405050525 series 2420354
Content provided by Herb Anderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Herb Anderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the Dealer Talk Podcast, where we delve into the essence of marketing and unravel its mysteries. In this episode, we ask the fundamental question: What is marketing?
For many, marketing is the quintessential "how" – the strategic roadmap guiding us to influence consumer behavior. It's about understanding the intricate dance between businesses and their target audience. Yet, in our exploration, we've noticed a curious trend: the proliferation of subsets like promotion, advertising, and more, often overshadowing the essence of proper marketing.
Join us as we uncover the misconceptions surrounding marketing and its subsets. We believe that real marketing transcends mere tactics; it's about intentionality. It's about crafting a narrative that not only shields us against the tides of innovation and competition but also ensures our perpetual relevance in the minds of consumers.
Tune in as we navigate the marketing labyrinth, seeking clarity amidst the chaos. It's time to redefine our perceptions and embrace the power of intentional marketing.
Connect with me directly:
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
In partnership with:
Highlights: 00:00 Intro to the episode
0:35 What is marketing?
02:00 Digital traffic continues to grow, but conversion is down
4:00 Being Intentional about Marketing
07:00 We must resume promotions to incentivize buyer transactions. 8:20 4 P's of marketing
Subscribe to our YouTube channel: @dealertalk
Follow us on Apple Podcasts: Dealer Talk Podcast
Please send us a voice message on Spotify: Dealer Talk Voice Messages
Support our podcast: Dealer Talk Support
Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.
--- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
172 episodes
Share
Manage episode 405050525 series 2420354
Content provided by Herb Anderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Herb Anderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the Dealer Talk Podcast, where we delve into the essence of marketing and unravel its mysteries. In this episode, we ask the fundamental question: What is marketing?
For many, marketing is the quintessential "how" – the strategic roadmap guiding us to influence consumer behavior. It's about understanding the intricate dance between businesses and their target audience. Yet, in our exploration, we've noticed a curious trend: the proliferation of subsets like promotion, advertising, and more, often overshadowing the essence of proper marketing.
Join us as we uncover the misconceptions surrounding marketing and its subsets. We believe that real marketing transcends mere tactics; it's about intentionality. It's about crafting a narrative that not only shields us against the tides of innovation and competition but also ensures our perpetual relevance in the minds of consumers.
Tune in as we navigate the marketing labyrinth, seeking clarity amidst the chaos. It's time to redefine our perceptions and embrace the power of intentional marketing.
Connect with me directly:
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
In partnership with:
Highlights: 00:00 Intro to the episode
0:35 What is marketing?
02:00 Digital traffic continues to grow, but conversion is down
4:00 Being Intentional about Marketing
07:00 We must resume promotions to incentivize buyer transactions. 8:20 4 P's of marketing
Subscribe to our YouTube channel: @dealertalk
Follow us on Apple Podcasts: Dealer Talk Podcast
Please send us a voice message on Spotify: Dealer Talk Voice Messages
Support our podcast: Dealer Talk Support
Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.
--- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
172 episodes
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Similar to DEALER TALK
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
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