S4E6 '4 Million Trees and beyond - planting trees and seeding hope', with Godefroy Harito π±
Manage episode 405087107 series 3410813
For our sixth episode of Season Four we were delighted to host a vital partner to our mission here at EcoSend - Treeapp, our tree-planting powerhouse!
Since June 2023 we have entrusted Treeapp and their projects across the world with planting our clients' trees to absorb the carbon emissions of their email campaigns, reforest devastated areas, and improve the quality of life of local residents.
Treeapp operate across four continents, and already partner with brands such as The Economist, DPD, and L'OrΓ©al.
We chose Treeapp to be our partner because of their stand-out credentials, including:
β
Minimum 15 year contracts between landowners and local government, to ensure the trees are protected and allowed to grow.
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Third party satellite monitoring of their planting sites, via Restor.eco, to view the sites' progress over time.
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Planting only endemic and non-invasive species, and never planting monocultures!
But who are the people behind Treeapp, and how did the company come about?
To tell us all, we were delighted to welcome Godefroy Harito, Co-Founder of Treeapp, onto the show.
In this week's episode, Godefroy chatted with James about:
π₯ How a childhood witnessing forest-fires in Greece sowed the seeds for launching Treeapp.
π£ Godefroy's journey from Fintech to Climate.
π Securing accreditation from BCorp, World Economic Forum, and UN Global Compact.
βοΈ Addressing the controversy around Carbon Offsetting.
πΈ Speaking to schools to encourage the next generation of change-makers.
πThe dual benefits of reforestation; rebuilding local flora & fauna and providing economic opportunity through salaried work to locals.
... and much more! β¨
We loved getting to know a bit more about the story of Treeapp, and the great work they are doing across over 15 countries.
We hope you'll enjoy the episode too! π
About Godefroy Harito:
Godefroy is the co-founder of Treeapp, a global tree planting organisation enabling individuals and organisations to plant trees globally. Having planted over 4mln trees globally, the organisation works with the likes of the Economist, Loreal and DPD delivery group to plant trees.
Further Resources from the episode:
Treeapp's website: https://www.thetreeapp.org
Treeapp on LinkedIn: https://www.linkedin.com/company/thetreeapp/
Godefroy on LinkedIn: https://www.linkedin.com/in/godefroyharito/
Music credit: bensound.com
54 episodes