Best GoSquared Podcasts (2024)

1
S6E3 'Helping SME's tackle their Carbon Footprint', with Tim Maiden 💭 32:23

4h ago32:23

32:23

It's Episode 3, and we're back this time with Tim Maiden of Green Small Business! At EcoSend, we're committed not only to reducing the carbon footprint of email, but of our own footprint as a business too. But it's hard to know where to even start with measuring a company's carbon footprint. Especially for startups and SME's already juggling too ma…

1
S6E2 'Climate Events made for Humans', with Juliette Devillard 🎙️ 40:18

7d ago40:18

40:18

Hot off the heels of a cracking first episode of Season 6, we're back this week with our new Season's second episode! Since the (relative) return to normality in a post-Covid world, the Events industry has largely gone back to business as usual. But most Events, our latest guests points out, offer limited value to attendees and are far too mono-foc…

1
S6E1 'Ethical Email Marketing (and Pasta)', with Yuval Ackerman 🍝 32:47

15d ago32:47

32:47

And we're back! 💚🙌 Just three weeks after rounding off Season Five, we're delighted to return with a brand new Season Six of The EcoSend Podcast! We've got some fantastic guests lined-up this season, and who better to kick us off than a real expert in Ethical Email Marketing, Yuval Ackerman! Rated a 'Top Marketer to watch in 2024', Yuval embodies t…

1
S2E12: How to Get Better Marketing Results Without Team Burnout -- ft. Pete Sena, Founder of Digital Surgeons 48:17

16d ago48:17

48:17

MAIN INSIGHT: Prioritize self-care and employee wellness in the marketing workplace to prevent burnout and foster sustainable business growth. GUEST BIO: Pete Sena is a creative entrepreneur and founder of Digital Surgeons, a brand experience consultancy. For nearly 20 years, he has partnered with founders and business leaders to accelerate growth …

1
S2E11: How to Create Truthful Marketing Claims -- ft. Mike Maynard, CEO of Napier 49:39

1M ago49:39

49:39

Main Insight: Focusing on truthful claims in marketing enhances credibility, builds stronger customer trust, and leads to more effective campaigns that resonate with B2B audiences, ultimately boosting brand reputation and fostering sustainable client relationships. Guest Bio: Mike Maynard is the CEO and owner of the Napier Group, a PR-led, full-ser…

1
S5E11 'Wrapping-up Season Five', with James & Chris 💝5️⃣ 26:21

1M ago26:21

26:21

We're delighted you joined us for the fifth season of The EcoSend Podcast! Thank you so much for joining us on this journey, which we started all the way back in November 2022 with our first episode. Feels like a lifetime ago now! To recap the past season, we had some amazing guests including: S5E10 with Michelle Miles S5E9 with Chrysta Sto S5E8 wi…

1
S2E10: How to start proactively doing marketing as a small business owner -- ft. Ram Prasad, CEO of Delence 38:21

1M ago38:21

38:21

Main Insight: Ram Prasad, a small business owner, explains how embracing structured marketing strategies, such as leveraging LinkedIn and consistent content creation, led to doubling his company's revenue, and emphasizes the importance of viewing marketing as a long-term investment for small business growth. Guest Bio: Ram Prasad is the CEO of Dele…

1
S5E10 'Weddings and Sustainability, the perfect match?' with Michelle Miles 💒 37:45

2M ago37:45

37:45

We can't believe we're already down to our final guest of Season Five! We've been truly blessed with so many amazing speakers, and our final guest is no exception. Welcome to the show, Michelle Miles! Michelle is CEO at the 'Sustainable Wedding Alliance', and has made it her mission to integrate Sustainability into the heart of the Wedding industry…

1
S5E9 'Human-centred Podcasting & Ethical Marketing', with Chrysa Sto 💚 30:10

2M ago30:10

30:10

Our goal here with The EcoSend Podcast has always been to provide genuine value to our audience, and to hold positive-impact as our number one outcome. We see this as a core tenet of human-centred Marketing, and so we were absolutely delighted to welcome a real expert in the field of human-centric Podcasting, Chrysa Sto! For nearly six years Chrysa…

1
S2E9: Why Clarity is King: The Power of Simple Messaging, ft. Ben Guttmann, author of 'Simply Put' 45:21

2M ago45:21

45:21

Main Insight: Effective B2B marketing hinges on clarity; the clearer the message, the greater its impact. Guest Bio: Ben Guttmann is a seasoned marketing entrepreneur, educator, and author known for his expertise in clear communication. He authored "Simply Put: Why Clear Messages Win and How to Design Them." Over a decade, he managed Digital Native…

1
S5E8 'Surfers Against Sewage and Alliances Against Drilling', with Will Kinchin 🏄‍♂️ 39:58

2M ago39:58

39:58

Will Kinchin has been a good friend of the EcoSend team for a long time, so we were delighted to welcome him for episode eight of our Fifth Season. Will runs a boutique creative design Agency, working with purpose-driven brands and charities. But this episode wasn't just a chance to learn from Will's extensive experience as an Entrepreneur for Good…

1
S5E7 'Sustainability is a Mechanism for Growth, not a Tick-Box!', with Helen Neal 🚀 37:13

2M ago37:13

37:13

With years of experience driving Strategy for Nissan and Virgin Atlantic, as well as a background in Politics, Helen Neal is a force to be reckoned with. And since founding HN Communications, a certified B-Corp in 2017, Helen has been at the frontlines of helping businesses integrate Sustainability into their ethos and strategy. Moving beyond seein…

1
S5E6 'You don't need to run a marathon; just get off the couch!', with Matt & Chrissie from olson 👟 37:27

3M ago37:27

37:27

"We can't become marathon runners overnight... but we can become 'someone who goes to the gym'." A quote which sums up our latest guests' wonderful philosophy towards Sustainability. A philosophy which holds the antidote to avoiding the trap of perfection-paralysis, and leveraging small-wins overtime to bring about long-standing identity change. We…

1
S2E8: How to leverage AI in B2B Marketing -- ft. Rich Edwards, CEO of Mindspan Systems 1:10:35

3M ago1:10:35

1:10:35

MAIN INSIGHT: Leverage data-driven strategies and artificial intelligence to transform and optimize marketing efforts. GUEST BIO: Rich Edwards is the CEO of Mindspan Systems, a company specializing in transforming community financial institutions through data-driven strategies and innovative technologies. With a career spanning over a decade at IBM…

1
S5E5 'Raising the Floor, and Smashing the Ceiling', with Tam Hussey 👊 34:13

3M ago34:13

34:13

We're halfway through Season 5 already, and we're delighted to be back with another Sustainability Veteran! This guest has 20 years' experience in Digital Strategy, including roles guiding global mobile strategy at Unilever, and as Head of Strategy at Infosys. She has then moved from the corporate world to Entrepreneurship, founding 'Halo by Design…

1
S5E4 'To B or not to B', with Tim Jones aka The BCorp Bloke 🅱️ 33:53

3M ago33:53

33:53

We're taking a trip down-under for Episode 4, with our latest guest hailing all the way from New Zealand. It's Tim Jones, aka The BCorp Bloke! Tim is on a mission to help businesses simplify and fast-track their journey to BCorp status; with a healthy dose of puns and humour along the way! Since quitting his job in the Medical Devices Industry afte…

1
S2E7: How eco-friendly email marketing helps you reach your audience -- ft. James Gill, Co-founder of EcoSend and GoSquared 43:29

3M ago43:29

43:29

MAIN INSIGHT B2B marketers can send campaigns that ultimately can have a positive impact on their audience by optimizing email marketing practices, such as reducing email frequency, targeting more effectively, and using eco-friendly infrastructure and content strategies. GUEST BIO James Gill is the co-founder of EcoSend and GoSquared. EcoSend works…

1
S5E3 'Donation Match-Making for Charities & Businesses', with Cathy Benwell 🎁 35:10

3M ago35:10

35:10

Charities with too little, on the lookout for stock. Business with too much, on the lookout to offload. What if a platform existed to connect the two together? Fulfilling Charities' need for items, without having to spend their funding. Giving businesses the opportunity not only to offload unwanted items without paying for removal fees, but also th…

1
S5E2 'From Purpose to Profit', with Erin Andrea Craske 🤩 33:13

4M ago33:13

33:13

We're back with Episode Two! We often talk about the importance of Climate Sustainability, but what about the importance of Business Sustainability? As our latest guest tells us, the longevity of a purpose-driven business must be as much of a focus as its Sustainability efforts. At the end of the day, the world's best Sustainability strategy is no …

1
S2E6: How to transform sales through hyper-personalized networking, ft. Rhonda Dibachi, CEO of Hey Scottie 48:35

4M ago48:35

48:35

Main Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers. Guest Bio: Rhonda Dibachi, CEO of Hey Scottie, has a diverse background in technology and manufacturing with experience in nuclear engineering and software development. She…

1
S5E1 'The Carbon Footprint of Marketing', with Richard Boon 👣 36:08

4M ago36:08

36:08

We're delighted to be back with Season FIVE of the EcoSend Podcast! 🎉 To kick-off the new series, we welcome Richard Boon from Webmart - a true veteran of the budding-field of Digital Sustainability. From a serendipitous 'Dragon's Den' pitch at the age of eighteen, to an apprenticeship, to his current position as Board Advisor, Richard has been in …

1
S2E5: How to build an online community to promote your brand, ft. William Cook, CEO of Advertise Your Server 29:49

4M ago29:49

29:49

0:31 Introduction to Building an Online Community 1:58 Inception of Advertise Your Server 2:43 Evolution of Advertise Your Server 5:04 Expanding to B2B Companies 6:36 Benefits for B2B Brands 10:23 Setting Up an Online Community 20:39 Establishing Community Norms 25:08 Pitfalls in Online Community Creation 28:26 Connect with Advertise Your Server Ma…

1
S2E4: How to communicate your brand identity ft. Dave Erickson, CEO of ScreamingBox 42:53

5M ago42:53

42:53

SUBSCRIBE TO THE NEWSLETTER AT forwardlaunchdigital.com/podcast Main Insight "The most effective brand strategy focuses on differentiation and solving customer business challenges." Dave emphasizes that a unique brand identity and an ability to clearly articulate how a product solves specific customer challenges are crucial in marketing. Content sh…

1
S2E3: The Power of Volunteer Marketing Teams ft. Natalie Hogg, Founder of MethodQ 45:24

5M ago45:24

45:24

Guest Bio: Natalie Hogg is the founder and head marketer of Method Q. She has a background in communications and journalism and initially aspired to join international relations but later shifted to marketing. After a successful career in corporate marketing, she founded Method Q, where she can help businesses grow while giving back to her communit…

1
S2E2: Building Collaboration Between Sales, Marketing, and Customer Success ft. Mark Osborne, founder of Modern Revenue Strategies 43:48

6M ago43:48

43:48

SUBSCRIBE TO THE MINDFUL B2B MARKETING NEWSLETTER In this episode, Mark Osborne emphasizes scalable relationships in marketing, stressing efficient systems for growth. He offers B2B marketers guidance on KPIs and revenue optimization. Chapters 0:31 Introduction 4:04 The Power of Systems 14:10 Improving Systems Through Meetings 25:19 Implementing an…

1
S4E11 'Wrapping-up Season Four', with James & Chris 🎁4️⃣ 32:52

6M ago32:52

32:52

We're delighted you've joined us for the fourth season of our Podcast! We hope you enjoyed the wisdom, insights, and stories from our wonderful guests as much as we did! 4️⃣ For Season Four of The EcoSend Podcast we welcomed: S4E10 with Ryan Laird from Green Orbit Digital S4E9 with Maddy Cooper from Flourish Agency S4E8 with Julien Massiot from Wil…

1
S4E10 'Sustainability and Space?!', with Ryan Laird 👽 35:08

6M ago35:08

35:08

When it comes to talking about Sustainability, we always think about here 'on the ground' on Planet Earth. But what about that vast, infinite Universe sitting above our heads? Space! What role can Space and satellites have in Sustainability? Can we use Space Technology to build a better future for ourselves, or will it end-up yet another contributi…

1
S2E1: How to Create a Healthy, High-Performance Marketing Team ft. Jeff Zelaya, VP of Demand Gen at Hite Digital 39:36

6M ago39:36

39:36

SUBSCRIBE TO THE EMAIL NEWSLETTER Chapters 0:31 Introduction to High Performance Marketing Team 0:56 Importance of Mindfulness in Marketing 1:43 Jeff's Journey into Marketing 3:48 Impactful Campaigns for Business Growth 5:09 Unbreakable Program Implementation 8:25 Development of Unbreakable Training Program 10:24 Creation of Unbreakable One-Day Pro…

1
Season 2 Trailer: Mindful B2B Marketing | Formerly: Forward Launch Your SaaS 6:32

6M ago6:32

6:32

SIGN UP FOR THE NEWSLETTER AT forwardlaunchdigital.com/podcast Suggest a guest by emailing podcast [at ] forwardlaunchdigital.com -- In this rebranded premiere of "Mindful B2B Marketing," host Keirra Woodard embarks on a transformative journey for season two, evolving from the previous focus of "Forward Launch Your SaaS" to a pioneering exploration…

1
S4E9 'Fighting Greenhushing paralysis', with Maddy Cooper 🦸‍♀️ 33:40

6M ago33:40

33:40

More and more brands these days are self-censoring their Sustainability efforts, due to fear of being called out for Greenwashing. But as today's guest Maddy Cooper explains, this "paralysis of Greenhushing" is incredibly damaging for the success and momentum of the Sustainability movement. Since struggling with her own climate anxiety, Maddy took …

1
S4E8 'Helping Slow Brands Reveal Their Wild Side!', with Julien Massiot 🐯 38:52

7M ago38:52

38:52

Advertising often gets a bad rep in Sustainability circles, and that can be for good reason. Too often, Adverting is used as a tool to manipulate people into purchases they don't need, or to divert attention away from or 'greenwash' companies' Sustainability credentials. This was the dilemma Julien Massiot faced many years ago, when he realised he …

1
S4E7 'Flat Governance and connecting people with jobs that matter', with Anne-Cécile Crabières 🤝 33:22

7M ago33:22

33:22

No hierarchy? No Managers?? Employees who choose their own salary??? It may sound like a Venture Capitalist's worst-nightmare, and a business doomed to fail, but Anne-Cécile and the team at 'Jobs That Make Sense' are proving them all wrong! Established over 10 years ago and boasting a team of 150, 'Jobs That Make Sense' is paving the way not only i…

1
S4E6 '4 Million Trees and beyond - planting trees and seeding hope', with Godefroy Harito 🌱 30:55

7M ago30:55

30:55

For our sixth episode of Season Four we were delighted to host a vital partner to our mission here at EcoSend - Treeapp, our tree-planting powerhouse! Since June 2023 we have entrusted Treeapp and their projects across the world with planting our clients' trees to absorb the carbon emissions of their email campaigns, reforest devastated areas, and …

1
S4E5 'From Music Teacher to building an Education Centre for Climate Hope', with Caroline Stephenson 🎓 34:16

7M ago34:16

34:16

Cornwall may be best-known on the Sustainability map for its expansive Eden Project site, but nestled just down the road from Eden Project sits another trailblazing site for a better future. Caroline Stephenson's journey to building 'The Meadow Barns - An Education Centre for Climate Hope', started back in the 90s and her mother's mission to instal…

1
S4E4 'Creating Circular Economy in the Events Industry', with Carina Jandt 🚲 40:41

8M ago40:41

40:41

We're very privileged on The EcoSend Podcast to be inspired by so many change-makers leading innovation and solving problems. And Carina Jandt is high up on that list! Carina is a fantastic example of a change-maker who saw a problem in her industry, a problem which her industry chose to ignore, and took it upon herself to do something about it! A …

1
S4E3 'Purpose-driven film-making, and rejecting Louis Vuitton', with Magali Seyvet 🎥 34:07

8M ago34:07

34:07

It's all very well to hold values 'on paper', but when those values are tested by business decisions, many change-makers find themselves sadly making compromises. That can involve agreeing to work for clients who you know don't match with your mission. But the financial incentives can be hard to say no to, especially for freelancers in the Sustaina…

1
S4E2 'Building a Sustainable World Web', with Michael Andersen 🌐 31:25

8M ago31:25

31:25

With his passion for technology, and fond memories of a childhood growing up in rural Denmark, Michael Andersen seemed destined for a career in Digital Sustainability. Since building his first website at the age of 12(!), Michael has been fascinated with problem-solving and using technology for a better world. This led Michael to found 'Sustainable…

1
S4E1 'Seaweed T-shirts, Sustainability in China, and Overlanding South America', with Dirk Eschenbacher 👕 33:04

8M ago33:04

33:04

What kind of materials come to mind when you think of climate-conscious clothing? 🤔 We'll bet Seaweed wasn't the first on your list, but as our friend Dirk Eschenbacher explains, Seaweed kelp is the ultimate "Climate Tech Material" and the perfect antidote to today's culture of 'Fast Fashion' and clothing waste. Dirk is a fascinating character, wit…

1
Wrapping up Season Three, with James & Chris 30:31

11M ago30:31

30:31

We can't believe we've reached the end of Season Three of The EcoSend Podcast already, but we're delighted you've joined us for this past season, and we're incredibly grateful for all the wonderful guests we've recently invited on the show. As a recap, this past season we welcomed to the podcast: François Burra from Product for NetZero Rebecca Heap…

1
S3 #10 'Educating Product Managers to Lead Positive Change', with François Burra 33:02

11M ago33:02

33:02

"Product Managers hold both vertical and horizontal influence to instil positive change within organisations and businesses" 🚀 We're down to our last guest of Season Three of the EcoSend Podcast, and it's a cracker with François Burra - who is leading the way in educating Product Managers to drive positive change. François has over 12 years experie…

1
S3 #9 'My journey to creating the Airbnb for Tents', with Rebecca Heaps 34:39

11M ago34:39

34:39

"Consumerist society has all of it, but Nature, Nature has no Marketing budget." 🌳 We were thrilled to welcome Rebecca Heaps for the penultimate episode of the EcoSend Podcast with our host, James Gill. Rebecca is a fantastic advocate for the Regenerative Business movement, and is pioneering the sharing economy with her platform Tentshare - also kn…

1
S3 #8 'Moving from Sustainable to Regenerative Business', with Russ Avery 38:28

11M ago38:28

38:28

"Is the world a better place because my business exists?" That's the question Russ Avery has asked himself ever since he made his first steps entering into the Sustainability sector, without any prior experience of qualification. Since then, Russ has spent years driving sustainable Marketing projects across purpose-driven businesses, from SeaWeb, t…

1
S3 #7 'Eliminating single-use delivery boxes from the planet', with Loïc Vandermeeren 31:46

1y ago31:46

31:46

Some days it can be hard to keep up motivation. That's why we're so grateful to welcome guests like Loïc onto the Podcast, who blend such a powerful mix of enthusiasm and pragmatism. Each episode always leavse us fired-up, and ready to take on our challenges once again. Loïc was no exception - he really brought the heat! Loïc Vandermeeren is a Chem…

1
S3 #6 'Fighting for Digital Sustainability since 1998', with Tim Frick from Mightybytes 34:51

1y ago34:51

34:51

We are delighted to offer you another episode with a real veteran of Digital Sustainability - Tim Frick from Mightybytes! Tim has been campaigning for Sustainability and Accessibility in web design since way back in 1998, and holds the honour of being the 435th official BCorp in the world! If you want to learn about how the BCorp certification can …

1
S3 #5 'Sustainability, Philosophy, and Evolutionary Psychology', with Richard Dickson from Play It Green. 28:50

1y ago28:50

28:50

It's not often you meet someone qualified to talk to you about Sustainability, Philosophy, and Evolutionary Psychology - but Richard Dickson is one of those few! We were delighted to welcome Richard to the hot-seat for Episode 5 of the EcoSend Podcast, and what a jam-packed episode this proved to be! Get ready for a deep-dive through everything whi…

1
S3 #4 'Building your purpose-driven business, and life!' - with Tom Hardy of Manifesto Studios 31:53

1y ago31:53

31:53

It's Episode 4 of our third season here at The EcoSend Podcast, and we've got an episode to share with you which is guaranteed to warm your soul! The team at EcoSend have known Tom Hardy, founder at Manifesto Studios, for many years now, and we were delighted to welcome him onto the hot-seat. Tom gave us a fantastic episode and opportunity to share…

1
S3 #3 'Matchmaking for Sustainability Professionals', with Anje & Robert from Dazzle 28:50

1y ago28:50

28:50

Episode 3 of Season 3 is upon us! We're racing through the Series so far, and this week we welcome another two superstars in the Sustainability space; Anje and Robert from Dazzle! Anje & Robert are on a mission to embed Sustainability into the core of every organisations' decision-making processes, and to fill a major gap in the market for business…

1
S3 #2 'Sustainable and Humane Website Design', with Wholegrain Digital 35:44

1y ago35:44

35:44

We've got a fantastic show for you for Episode Two today, with two guests from the company who quite literally wrote the book on Sustainable Web Design; Tom & Marketa from Wholegrain Digital! With 15 years of experience, Wholegrain Digital are trailblazers in the Digital Sustainability space, as well as early adopters of the highly-coveted BCorp Ce…

1
S3 #1 'Optimising and Normalising Donating to Charity', with Raoul Boström 36:03

1y ago36:03

36:03

We're so happy to back with the third Season of the EcoSend Podcast! And who better to kick off the new Series than our good friend Raoul Boström, CEO at Tyve. Raoul has really seen it all - from running product teams at high growth startups, to his latest work at the helm of Tyve; Raoul offers rich insights for anyone interested in the Tech for Go…

1
Wrapping up Season Two, with James & Chris 35:48

1y ago35:48

35:48

Phew... Season Two has whipped past! It seems we've barely had a chance to catch breath since we wrapped up Season One of the EcoSend podcast, and we're amazed how much has changed in the world in just six months! It's always important to take time to stop and reflect. Especially with the world moving at a seemingly ever-increasing pace. So in this…

Podcasts Worth a Listen

GoSquared Podcasts

Podcasts Worth a Listen

Quick Reference Guide