Great women in sales enablement - Stephanie White

K2 Sales Podcast

📺 Watch this episode on YouTube

Maya Angelou said it best “ People will forget what you said, people will forget what you did, but people will never forget the way you make them feel”
As women, we have innate strengths do excel in this area.
We are empathetic, we possess stronger and deeper communication styles, allowing us to forge deeper relations. Asking great questions - we are naturally and instinctively driven to be curious and understand more about the whole person.
If we were to use these consistently in sales, imagine the evangelists we would have.
What are we doing for ourselves as well as our peers to ensure we are holding space for one anther? Realizing our titles don’t define us and understanding our prospects have many layers other than their executive titles. As soon as we start seeing them as such, we can connect in a more humanized and meaningful way.
(00:00:00)
Podcast introduction with guest Steph White, a tech company's senior revenue enablement leader in Toronto.

**Empathy in Sales (00:01:07)**

Discussing empathy's role in sales, customer understanding, and empowering women to find their authentic voice.

**Wins vs. Losses (00:02:18)**

Steph White's strategy for managing wins and losses and their effect on growth and sales decisions.

**Women in Sales Support (00:03:10)**

Highlighting the need for inclusivity and support for women in sales to overcome self-doubt and embrace curiosity.

**Tech Sales Transition (00:04:04)**

Steph White's shift from marketing to tech sales, emphasizing customer empathy.

**Customer Voice (00:08:45)**

The importance of grasping customer experiences and how a marketing background informs sales engagement.

**Women's Curiosity (00:10:06)**

Addressing the conditioning that affects women's confidence and the need to empower their voice use.

**Sales Women Empowerment (00:12:31)**

Leadership tactics for fostering women's confidence in sales, promoting vulnerability, and authentic behavior.

**Imperfect Leadership (00:15:26)**

The value of accepting leadership flaws, being approachable, and showing vulnerability.

**Daring in Entrepreneurship (00:19:03)**

Tackling self-doubt in women entrepreneurs and the role of vulnerability in sales.

**Ego and Defense (00:20:34)**

Analyzing ego as a defense and the importance of embracing fear and discomfort.

**Failure Lessons (00:22:48)**

Stressing the lessons from failures and not letting them define self-worth.

**Small Wins Celebration (00:24:09)**

The practice of recognizing small achievements and keeping a record of successes.

**Growth Reflection (00:27:00)**

Conversing about internal wins, personal development, and celebrating internal milestones.

**Self-Criticism Balance (00:29:24)**

Shifting from self-criticism to learning and using strengths to counterbalance weaknesses.

**Meeting Self-Reflection (00:33:10)**

The importance of post-meeting reflection on performance and personal growth.

**C-Suite Interactions (00:35:15)**

Humanizing C-suite engagements and fostering genuine conversations.

**Diverse Communication (00:37:38)**

Promoting varied communication styles for confidence and adaptability.

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Chapters

1. Podcast introduction with guest Steph White, a tech company's senior revenue enablement leader in Toronto. (00:00:00)

2. Discussing empathy's role in sales, customer understanding, and empowering women to find their authentic voice. (00:01:07)

3. Steph White's strategy for managing wins and losses and their effect on growth and sales decisions. (00:02:18)

4. Highlighting the need for inclusivity and support for women in sales to overcome self-doubt and embrace curiosity. (00:03:10)

5. Steph White's shift from marketing to tech sales, emphasizing customer empathy. (00:04:04)

6. The importance of grasping customer experiences and how a marketing background informs sales engagement. (00:08:45)

7. Addressing the conditioning that affects women's confidence and the need to empower their voice use. (00:10:06)

8. Leadership tactics for fostering women's confidence in sales, promoting vulnerability, and authentic behavior. (00:12:31)

9. The value of accepting leadership flaws, being approachable, and showing vulnerability. (00:15:26)

10. Tackling self-doubt in women entrepreneurs and the role of vulnerability in sales. (00:19:03)

11. Analyzing ego as a defense and the importance of embracing fear and discomfort. (00:20:34)

12. Stressing the lessons from failures and not letting them define self-worth. (00:22:48)

13. The practice of recognizing small achievements and keeping a record of successes. (00:24:09)

14. Conversing about internal wins, personal development, and celebrating internal milestones. (00:27:00)

15. Shifting from self-criticism to learning and using strengths to counterbalance weaknesses. (00:29:24)

16. The importance of post-meeting reflection on performance and personal growth. (00:33:10)

17. Humanizing C-suite engagements and fostering genuine conversations. (00:35:15)

18. Promoting varied communication styles for confidence and adaptability. (00:37:38)

19. Emphasizing women's natural empathy, communication, and relationship-building in sales. (00:42:06)

20. Encouraging curiosity and innate skills like empathy in sales. (00:45:27)

21. Coaching approaches for mindset, skill set, and activity in sales. (00:49:17)

22. Strategies to attract and support more women in the sales field. (00:53:16)

23. Steph underlines knowing your 'why' in sales and aligning with personal strengths. (00:56:31)

24. Discussing the transition to sales leadership and its challenges. (00:58:53)

25. Urging women in sales to network, show resilience, and maintain curiosity. (00:59:53)