73 The Counselor's Moral Compass for Obtaining Google Reviews and Managing Online Marketing

Texas Counselors Creating Badass Businesses

Unlock the secrets to ethically garnering Google reviews as a counselor with Dr. Kate Walker. This episode promises to guide practitioners through the complex terrain of client feedback, highlighting the importance of respecting professional boundaries while leveraging online tools for business growth. As we walk together, you'll gain insight into the ethical nuances that make the counseling profession unique, especially when it comes to managing your digital presence and ensuring your services are appropriately and effectively showcased.
Navigating the landscape of Google My Business can be tricky for counselors wary of crossing ethical lines, but with Dr. Walker's expert advice, it becomes a path of integrity and professionalism. She details the steps to claim and maintain your business listing and why colleague reviews, rather than client testimonials, are the gold standard in our industry. You'll learn how to organize your marketing tools using platforms like Trello to safeguard client confidentiality while still promoting your practice wisely.
Wrapping up the episode, the focus shifts to outcome surveys as a tool for refining your counseling services and reinforcing business success. Dr. Walker emphasizes the collection of anonymous client data to maintain privacy while highlighting your effectiveness and areas for improvement. She assures Texas counselors that an ethical approach to soliciting feedback not only upholds our duty to clients but also strengthens our practices, ensuring that these vital services continue to reach those in need with utmost integrity.

Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

Chapters

1. Getting Google Reviews Ethically (00:00:00)

2. Google My Business and Ethics (00:03:51)

3. Navigating Google Reviews and Client Data (00:10:12)

4. Utilizing Outcome Surveys for Business Success (00:23:05)