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How to Clearly Communicate What You Do: An Exercise

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Manage episode 406592583 series 3548158
Content provided by Brittany Herzberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brittany Herzberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

📲 Text me! (Seriously—just click this)

If your ideal client doesn’t understand what you do—they’re not going to pay for it. So… if you’ve ever found yourself tongue tied or staring into blank faces when you tried to explain the work you do, this episode is for you! From replacement window sales, to massage therapy modalities, to SEO copywriting—I share several examples to help bring this exercise to life. You’ll end the episode knowing exactly what to do to improve your messaging!
With this episode you’ll be able to:

  • Discover the step-by-step method that will help you create a clear message.
  • Learn the importance of using your clients’ words to explain what you do.
  • Uncover how easy it is to create simple 1-liners for your marketing.

Mentioned Resources:
Crescent City (book 3)
Keyword Research Tutorial
Case Study Roadmap
Case Study Training Program
Related Case Study Interview Episodes:
Justin + SEO
Donna + SEO
Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Join the waitlist for SEO & Grow 🌱 — the group coaching program for CEO's who want to monetize their magic & stop giving all their precious time to the algorithm!

———
Find B on: Instagram, YouTube, Threads, & LinkedIn.
Often mentioned:
Buzzsprout (get $20 off)
Legal templates ($50 off w/ code: BASICB)
Hello Audio (15% off w/ code: BASICB)
Styled Stock Society
Brain.fm (1 mo. free!)
Book of the Mo. Club
HoneyBook (25% off)

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)
🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

  continue reading

81 episodes

Artwork
iconShare
 
Manage episode 406592583 series 3548158
Content provided by Brittany Herzberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brittany Herzberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

📲 Text me! (Seriously—just click this)

If your ideal client doesn’t understand what you do—they’re not going to pay for it. So… if you’ve ever found yourself tongue tied or staring into blank faces when you tried to explain the work you do, this episode is for you! From replacement window sales, to massage therapy modalities, to SEO copywriting—I share several examples to help bring this exercise to life. You’ll end the episode knowing exactly what to do to improve your messaging!
With this episode you’ll be able to:

  • Discover the step-by-step method that will help you create a clear message.
  • Learn the importance of using your clients’ words to explain what you do.
  • Uncover how easy it is to create simple 1-liners for your marketing.

Mentioned Resources:
Crescent City (book 3)
Keyword Research Tutorial
Case Study Roadmap
Case Study Training Program
Related Case Study Interview Episodes:
Justin + SEO
Donna + SEO
Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Join the waitlist for SEO & Grow 🌱 — the group coaching program for CEO's who want to monetize their magic & stop giving all their precious time to the algorithm!

———
Find B on: Instagram, YouTube, Threads, & LinkedIn.
Often mentioned:
Buzzsprout (get $20 off)
Legal templates ($50 off w/ code: BASICB)
Hello Audio (15% off w/ code: BASICB)
Styled Stock Society
Brain.fm (1 mo. free!)
Book of the Mo. Club
HoneyBook (25% off)

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)
🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

  continue reading

81 episodes

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