The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Episode 396 How To Slow The Scroll In A Cold Email March 17, 2024
Manage episode 406955072 series 2927843
Content provided by Paul Castain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Castain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Busy decision makers LOVE to scroll through emails and oftentimes they miss THE most important points we were trying to articulate.
In this week's episode of The Sales Playbook Podcast, we're going to look at 3 super important things;
1) WHY decision-makers scroll in the first place
2) We'll take a look at the latest eye scan research to see HOW (as in the specific pattern) they scroll.
3) I'll show you 12 things you can use, within the body copy of your cold email to;
Slow the scroll!
This week's episode of The Sales Playbook Podcast is brought to you by our Ultimate Prospecting Course. Click HeRe for details!
50 episodes
Share
Manage episode 406955072 series 2927843
Content provided by Paul Castain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Castain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Busy decision makers LOVE to scroll through emails and oftentimes they miss THE most important points we were trying to articulate.
In this week's episode of The Sales Playbook Podcast, we're going to look at 3 super important things;
1) WHY decision-makers scroll in the first place
2) We'll take a look at the latest eye scan research to see HOW (as in the specific pattern) they scroll.
3) I'll show you 12 things you can use, within the body copy of your cold email to;
Slow the scroll!
This week's episode of The Sales Playbook Podcast is brought to you by our Ultimate Prospecting Course. Click HeRe for details!
50 episodes
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Similar to The Sales Playbook Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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