Fostering Innovation and Accessibility in the Gaming Industry With Ben Kvalo

The Here's Waldo Podcast

Ben Kvalo is the Founder and CEO of Midwest Games, a regionally-focused video game publisher dedicated to championing disenfranchised developers in underrepresented regions, starting in the Midwest. He possesses over 12 years in the industry, including contributions to over 100 game titles and 50-plus films encompassing several of the entertainment industry’s most illustrious franchises. Ben is a former executive leader for 2K, Blizzard, and Netflix, where he led marketing and product development initiatives. Ben also sits on the University of Wisconsin-Green Bay’s board as an Advisor for Chancellor and Vice Chancellor for Advancement and the creation of the eSports Center at the University Union.

In this episode…

California, Washington, and Texas account for 67% of the video game industry, yet most game developers hail from various regions across the US. How can mainstream companies advocate for underrepresented areas to improve industry inclusiveness?

Like most industries, leaders in the gaming sector often hire referrals and individuals they’re acquainted with. To break this pattern, veteran gaming executive Ben Kvalo advises those in hiring roles to challenge themselves to look beyond their comfort zones. Investing in areas where innovation is paramount, such as indie and single-person studios, is also crucial. Developers also need financial support to cover the costs of game production and development, marketing, public relations, and a go-to-market strategy.

Join Lizzie Mintus in today’s episode of the Here’s Waldo Podcast, where she welcomes Ben Kvalo, Founder and CEO of Midwest Games, to discuss his new venture and the value of fostering a more inclusive gaming industry. Ben explains how Midwest Games differentiates itself from the competition, offers tips for pitching investors and acquiring funding, and expounds on the impact layoffs have had on the industry.