Vision Creates Clarity & Effectiveness| part 3 | Dr. Pero Micic #Mission #Vision

Dr. Pero Mićić - BRIGHT FUTURE BUSINESS

Read here in 18 points why and how your mission and vision can become your most profitable investment.

LESS CONFUSION – MORE CLARITY AND ORIENTATION PROBLEM Many of your colleagues and employees understand your strategy and business model in different way than you do? Almost everyone uses different terms, which continues to lead to misunderstandings? If you ask ten team members about the right strategy for the future, do you feel you get ten different answers? SOLUTION Start by developing not one, but at least three to eight strategy candidates. This is the only way to ensure that you have really considered the entire space opportunity. Determine the criteria by which you evaluate the candidates, such as future fitness, risk level, strength fit, unique selling proposition potential, earnings potential and desire to implement. Let your candidates compete in pairs against each other in each discipline - the criteria - just like in a tournament. Identify the winner as the core of your strategic direction and develop the candidate into a clear mission, positioning and vision. FEWER CONFLICTS – MORE UNITY AND ALIGNMENT PROBLEM You, your executives and your employees do not agree on your strategic direction, vision, strategy and the right priorities? Some of your discussions even turn into arguments and persistent conflicts? Your meetings are sometimes characterized by low mutual trust and respect and even rude treatment? SOLUTION Resolve with your management team intensively all the big questions that must finally be answered and decided: Your mission (M): What really is your business and what is not. Your positioning (P): What really is unique about your company. Your vision (V): To where you want to develop your business and where not to. Your vision of the future will only become effective when it is understood and strongly supported by a good part of your employees. LESS SCATTERING – MORE FOCUS AND STRENGTH PROBLEM Do you have the feeling that you are following several strategic directions at the same time? You can't really concentrate your personal efforts on essential tasks? Do you always work on different fronts with only divided power? Your best people constantly have to jump back and forth between different topics? You cannot invest sufficiently in all your business areas to remain competitive? SOLUTION Together with your core team, determine the big, convincing picture of your future consisting of mission, positioning and vision, which all your activities, projects and processes should run towards. Without such a picture of your future, you always have too many business areas, projects and processes. Focus and enduring concentration of forces (mind, time, money) are undisputed success factors. Focus requires saying 'No' and literally "cutting away". Make as many decisions against options as deemed necessary in this regard. Focus is the entirety of the few decisions for a particular strategic direction and the many decisions against other possible strategic directions.. LESS EFFORT AND STRESS – GREATER EFFECTIVENESS OF LEADERSHIP PROBLEM You know everything about leadership with goals, but it doesn't work in the your field? You have a master plan with a roadmap of all projects and initiatives, but it keeps falling apart? You have become the most dilligent foreman and hopelessly overburdened instructor? SOLUTION Without a vision of your future, you do not lead, you merely manage. Leadership is not possible without a vision. The only way to lead your team from today to tomorrow more effectively than before is by having a picture of your future and being able to communicate it effectively both emotionally and rationally. Break the vicious circle of "no time for a vision of our future" and massive work overload and stress. Force yourself to develop the big picture of mission, positioning and vision. Your mission and vision can be your most profitable investment.