Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Boosting Your Fundraising Efforts with Google Analytics 4
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Manage episode 407725443 series 2388146
Content provided by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we explore how nonprofits can use Google Analytics 4 (GA4) to boost their fundraising efforts. Emil Isaakov, a data analyst with Allegiance Group + Pursuant, walks us through the significant changes that GA4 brings, such as event-based tracking and predictive metrics. Emil also outlines the steps nonprofits can take to optimize their websites for better conversions. He touches on additional integrations with Google Ads and Google BigQuery that can help organizations build on and store the data they’re getting through GA4. In addition, we’ll look at GA4 through the lens of a few specific examples: How nonprofits can determine which communication channels are giving them the biggest bank for their buck, and how they can use GA4 to grow their email newsletter.
…
continue reading
189 episodes
MP3•Episode home
Manage episode 407725443 series 2388146
Content provided by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we explore how nonprofits can use Google Analytics 4 (GA4) to boost their fundraising efforts. Emil Isaakov, a data analyst with Allegiance Group + Pursuant, walks us through the significant changes that GA4 brings, such as event-based tracking and predictive metrics. Emil also outlines the steps nonprofits can take to optimize their websites for better conversions. He touches on additional integrations with Google Ads and Google BigQuery that can help organizations build on and store the data they’re getting through GA4. In addition, we’ll look at GA4 through the lens of a few specific examples: How nonprofits can determine which communication channels are giving them the biggest bank for their buck, and how they can use GA4 to grow their email newsletter.
…
continue reading
189 episodes
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